reason is the arcane, Byzantine fare structures of the Big Sick Six (props to Joe Brancatelli at http://www.joesentme.com
for that phrase). They continue to attempt to perpetuate the myth that flexibility costs more. Proof that this is not the case is UAL with their newly revamped business fares out of DEN
. They dropped their prices by 40% and, lo and behold, their revenue increased by $25M! What would happen if they did that across the board and simplified it even more? Probably more of the same increases in pax loads and revenue!
Let's face some facts:
1). An airline seat costs only so much per seat mile whether it is Monday, Sunday or any other day of the week.
2). The airline seat does not care who is sitting in it and whether they are flying round trip, one way, staying Saturday night in some hotel, etc.
3). Two different pax, paying the same price as a "round trip" pax, each flying one way on the same route, equals the same amount of revenue.
Its time for the Big Sick Six to wake up and realize that they've gouged business travelers, and all
last minute travelers for that matter, to the point that they won't be gouged any longer. Failing to realize this and revamp their fare structures will be fatal to them.
Freight Dogs Anonymous - O.O.T.S.K.
DAMN! This SUCKS! I just had to go to the next higher age bracket in my profile! :-(