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New Low-cost Airline For Britain (LTN To Be Exact!

Tue Mar 11, 2003 9:09 pm

They are called Now.

Initial destinations seemingly:
MAN, VLC, DUS, HAM, LIS, IBZ, TFS, JER & FCO using 737s

They will be flying to the "real" airports and not miles-away-from-anywhere airports!

Their website is online.

Edited cos I forgot to put the name of the airline in Embarrassment


[Edited 2003-03-11 13:30:46]
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Joined: Thu Nov 04, 1999 9:50 pm

RE: New Low-cost Airline For Britain (LTN To Be Exact!

Tue Mar 11, 2003 9:47 pm

Excuse me, but I will not get excited until I see them successfully fly to DUS, one of their newly-announced destinations.

Until then, I am convinced that "Now" is going to be another paper airline, which will not see the light of the day. Much of it sounds like a product out of the "low cost carrier construction kit" anyway.

Starting up at "Easyland" (LTN) doesn't sound very bright IMO, it would be a better idea to start up at another airport in the LON catchment area with less "big bullies" around, who can just wipe away a new airline without much effort. Why didn't they consider London Manston oder Bournemouth?

Most of their destinations are already very well served by other low-cost airlines or traditional charter airlines with individual seat sale.

Nice idea to have spare aircraft sitting around in case something goes wrong, but again I have my doubts that they can keep their cost structure low by offering the same standards like full frills carriers.

And lastly, I don't think the concept of a "flat fare" will work in their favor. Customers tend to get more attracted by the prospect of really good deals, even if they are no longer available at the time of booking - why don't you think FR is offering flying for "free" or an Euro/ Pound. Certainly not out of the goodness of their hearts.
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
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RE: New Low-cost Airline For Britain (LTN To Be Exact!

Tue Mar 11, 2003 9:59 pm

Sounds like Go when they started... Fixed fares, Business destinations, quality service... two aircraft...

Fixed fares will last two to three weeks before they are dropped. Go tried it, and it failed dramatically!

The routes are quite good, Valencia will work, so will Jersey, Dussedorf and Hamburg.... Not so sure about Ibiza and Tenerife night flights.

LTN is a good choice - away from Ryanair at Stansted, and slot free.

Greetings from Hong Kong.... a subsidiary of China Inc.
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RE: New Low-cost Airline For Britain (LTN To Be Exact!

Tue Mar 11, 2003 11:13 pm

Gotta Love the simple rules they give:
Personally, three and four appeal to me, i find them amusing anyways  Smile

We fly to major airports at major cities, not fields miles from anywhere.

Not only can you expect your luggage to arrive at the same time and same destination as you, there'll be someone from Now ready to help.

I think, if they can keep their promises, especially when it comes to costs, they will be a success.

Good luck to them.

A^A MD-11
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RE: New Low-cost Airline For Britain (LTN To Be Exact!

Wed Mar 12, 2003 4:29 am

Why didn't they consider London Manston oder Bournemouth?

Great point.I expect LCC services at these airports to kick off soon especially BOH given the relative wealth in the SOU area.I expect FR to base 2 planes there in the not too distant future.
Manston-Tirana in the near future too? Smile

GREAT to see another airline at LTN.I'm up there once a month for photos and it's the nearest cheap airport to me so I hope they do start flights to DUS as its on my list of places to go this summer!

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