Fly_ATA
Topic Author
Posts: 594
Joined: Sat May 19, 2001 9:10 am

American Trans Air No More

Thu Mar 20, 2003 8:32 am

American Trans Air announced today that its has changed it's name to ATA airlines, Inc. to avoid confusion with similarly named airlines and to more closely align the airlines name to that of it's parent ATA Holdings Corp.
 
mls515
Posts: 2954
Joined: Mon Jun 26, 2000 5:56 am

RE: American Trans Air No More

Thu Mar 20, 2003 8:35 am




Um, think of a better title next time. My heart skipped a beat!  Wow!
 
DIA
Posts: 3053
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RE: American Trans Air No More

Thu Mar 20, 2003 8:40 am

Good marketing move. Nobody I know knows what airline I'm talking about when I say American Trans Air. . .I then have to refer to them as ATA anyway.

Somebody finally understands marketing there.
Ding! You are now free to keep supporting Frontier.
 
flyingbronco05
Posts: 3484
Joined: Fri May 10, 2002 11:43 am

RE: American Trans Air No More

Thu Mar 20, 2003 8:41 am

You have a source?

Seems odd to me to be American Trans Air Airlines Inc.

Oh well.

FB05
Never Trust Your Fuel Gauge
 
flyf15
Posts: 6633
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RE: American Trans Air No More

Thu Mar 20, 2003 8:45 am

Flyingbronco, ATA in the name no longer means anything but "ATA." "ATA" has become famous enough and used enough that it is now a usable name for the airline.
 
FlagshipAZ
Posts: 3192
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RE: American Trans Air No More

Thu Mar 20, 2003 8:50 am

ATA Airlines? That's redundant. Sloppy marketing move there. Why not just say "ATA"? I've never heard of TWA Airlines, PSA Airlines or US Airlines. Something just doesn't sound right with ATA Airlines. Regards.
"Beer is living proof that God loves us and wants us to be happy." --Ben Franklin
 
timf
Posts: 431
Joined: Wed Mar 05, 2003 8:36 am

RE: American Trans Air No More

Thu Mar 20, 2003 9:15 am

Actually, TWA Airlines and PSA Airlines are actively used. Once TWA was acquired by American, the TWA lost meaning and it became "TWA Airlines, LLC". US Airways also uses the PSA Airlines name for one of their commuter carriers.
 
redngold
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RE: American Trans Air No More

Thu Mar 20, 2003 9:19 am

ditto, MLS!

redngold
Up, up and away!
 
WMUPilot
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RE: American Trans Air No More

Thu Mar 20, 2003 9:32 am

yes i must agree please chose a different title next time. ATA use to be known as AmTran...a little close to Airtran which was the old ValueJet. The then changed it to ATA Holdings Corporation which was the parent company for Ambassidair, American Trans Air, and Chicago Express, dba ATA Connection. They then today changed it to ATA Airlines for the Parent company. ATA is getting away from the name American Trans Air for an undisclosed reason. We recently had to change the sign in our airport from American Trans Air to ATA.
JetBlue - Bringing humanity back to air travel
 
Fly_ATA
Topic Author
Posts: 594
Joined: Sat May 19, 2001 9:10 am

RE: American Trans Air No More

Thu Mar 20, 2003 10:54 am

I thought that title might get everyones attention!!

Sorry, I know that was a bit cruel LOL!

WMUPilot...ATA is not getting rid of the name for an "undisclosed" reason...the reason is as stated.
 
captaink
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RE: American Trans Air No More

Thu Mar 20, 2003 12:38 pm

A number of airlines took the letters that once were an acronym and used it as its name.

eg. BWIA used to mean British West Indian Airways.

Now BWIA doesnt mean anything. The airlines name is BWIA West Indies Airways.

The four letter BWIA says it all. And when the airline was rebranding, it didint want to loose its identity totally so it kept the four letters as part of the name. But airline was no longer British West Indian Airways.
There is something special about planes....
 
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yyz717
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RE: American Trans Air No More

Thu Mar 20, 2003 12:52 pm

Like WMUpilot said, their nick used to be Amtran....they should have gone with this. Amtran rolls off the tongue easier than ATA.



I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
BWIA 772
Posts: 1613
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RE: American Trans Air No More

Thu Mar 20, 2003 2:24 pm

The whole BWIA thing is just so stupid to me when I first heard it. BWIA West Indies Airways the could have well re name the airline WIA (West Indian Airways). I think that the old name BWIA International after the 1995 privitisation made much more sense and sounded better. Plus BWIA West Indies Airways seem so long and drawn out. YUK well thats my personal opinion.

Back to the topic I can understand the reasoning ATA change its name due to avoid confusion.
Eagles Soar!
 
Fly_ATA
Topic Author
Posts: 594
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RE: American Trans Air No More

Thu Mar 20, 2003 2:29 pm


Yyz717...

Why would you want to use "amtran" when your trying NOT to sound like "airtran" ?????? the point is to distinguish yourself from airtran.
 
LV
Posts: 1546
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RE: American Trans Air No More

Thu Mar 20, 2003 4:29 pm

Amtran vs. ATA, besides the obvious, you dont want to be confused with Airtran, there is the matter of the jingle they have used for years.
Growing up in Indianapolis and even when I go back now to visit family and friends it seems like you are constantly bombarded with commericals on radio and TV that go "On ATA...your on vaction." Its weird, living in Missouri now, that when I watch a Pacers or Colts or Hoosiers game you don't here "On ATA...your on vaction" at least once every commerical break.

Now there's a childhood memory for you...lol  Smile
 
ndege
Posts: 201
Joined: Thu Mar 06, 2003 1:23 pm

RE: American Trans Air No More

Thu Mar 20, 2003 6:16 pm

I've had to deal with a lot of confusing situations where FL customers mistakenly call TZ asking for help with things because of the name similarity. Then again a lot of customers still call it AT&T...

This change isn't really a change at all as TZ has been commonly known for a very long time simply as 'ATA.' I personally think Amtran is a dated sounding name and it would also completely destroy attempts at marketing ATA to date, including all the current campaigns designed to increase market recognition. And it would mess up the gorgeous new paint job.

The fact is though, ATA won't take any getting used to because as far as the public are concerned, it's no change. A common question, actually, is "what does ATA mean?"

BTW, good choice on topic  Smile

BL
 
pmk
Posts: 609
Joined: Wed May 26, 1999 10:07 am

RE: American Trans Air No More

Fri Mar 21, 2003 1:39 am

Just a note, AMTRAN is a bus/coach builder in Arkansas, not a good name to share with an airline. BTW as far as initials go, anybody know what some of the famous ones are? Most people know company only by their initials.

AT&T = American Telephone and Telegraph (how's that for dated)
IBM = International Business Machines
BASF = Bayer Aktiengesellschaft
TRW = Thompson Ramo Wooldridge

So, calling the airline ATA is a good idea, the name American Trans Air will be forgotten soon enough, if it was even known to begin with.

Peter
 
BadischerGreif
Posts: 100
Joined: Mon Jun 28, 1999 9:34 pm

RE: American Trans Air No More

Fri Mar 21, 2003 3:43 am

Sorry Pmk  Sad , have to correct you.

BASF means Badische Anilin- & Soda-Fabrik AG

Prost!
 
pmk
Posts: 609
Joined: Wed May 26, 1999 10:07 am

RE: American Trans Air No More

Fri Mar 21, 2003 3:52 am

BadischerGreif:

Just found that myself, I was reading from a hand out from one of my old college professors. Right you are, thanks for the correction.

Peter
 
TWFirst
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RE: American Trans Air No More

Fri Mar 21, 2003 4:08 am

I'm half-seriously wondering if maybe they should start pronouncing the new name as "Eighta" (rhymes with beta) Airlines. Then no one can ask what the individual initials stand for because they now form a word.
An unexamined life isn't worth living.
 
SegmentKing
Posts: 3224
Joined: Sun Aug 27, 2000 7:16 am

RE: American Trans Air No More

Fri Mar 21, 2003 4:49 am

Actually, ONLY the holding company's name is being changed from ATA Holdings, Inc. to ATA Airlines, Inc. The airline will still be called "ATA".

-nate
~ ~ ~ ~ pRoFeSsIoNaL hUrRiCaNe DoDgEr ~ ~ ~ ~
 
redngold
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RE: American Trans Air No More

Fri Mar 21, 2003 6:14 am

I bet they'l still be "Am Trans" on the radio, tho... Remember, on the radio, AirTran is "Citrus" so there's no confusion.

redngold
Up, up and away!
 
Fly_ATA
Topic Author
Posts: 594
Joined: Sat May 19, 2001 9:10 am

RE: American Trans Air No More

Fri Mar 21, 2003 7:08 am

nate-

You are incorrect, the holdings company name remains the same ( ATA Holdings inc.). The airline itself changing from American trans air to ATA.
 
HlywdCatft
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RE: American Trans Air No More

Fri Mar 21, 2003 7:24 am

ATA- I think of the Air Transport Association
 
tzMSP
Posts: 133
Joined: Fri Jul 05, 2002 9:23 pm

RE: American Trans Air No More

Sat Mar 22, 2003 12:33 am

HlwdCatft:

Couldn't agree more, and of course, ATA is a member of ATA. And yes, on the radio, it's still AmTran... i.e. "Minneapolis Ops, Amtran 661..."

If anyone wants the source and more details on the change:

http://www.usatoday.com/travel/news/2003/2003-03-20-ata-name.htm

 Smile/happy/getting dizzy tzMSP
 
tzMSP
Posts: 133
Joined: Fri Jul 05, 2002 9:23 pm

RE: American Trans Air No More

Sat Mar 22, 2003 12:36 am

Oh and while we're on initials and such... could someone remind me again what KLM stands for?  Smile Danku.

 Smile/happy/getting dizzy tzMSP
 
pmk
Posts: 609
Joined: Wed May 26, 1999 10:07 am

RE: American Trans Air No More

Sat Mar 22, 2003 1:55 am

Koninklijke Luchtvaart Maatschappij means Royal Dutch Airlines in dutch.

Peter
 
FlyingTexan
Posts: 2998
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RE: American Trans Air No More

Sat Mar 22, 2003 8:45 am

I just call 'em Delay TA.

JR FlyingTexan
"Wouldn't your boss like to fly home nonstop at 4:30 on a Friday afternoon?" -Airline Exec to Congressional Staffer
 
tzsfo
Posts: 202
Joined: Mon Dec 02, 2002 2:07 am

RE: American Trans Air No More

Sat Mar 22, 2003 9:15 am

I bet they'l still be "Am Trans" on the radio, tho... Remember, on the radio, AirTran is "Citrus" so there's no confusion.

Actually, I was just in a meeting with one of our VP' s and they said they are "trying very hard" to change the call sign to "ATA"

TZ
It takes nerves of steel to stay neurotic. — Herb Kelleher
 
jjbiv
Posts: 1203
Joined: Mon Jan 08, 2001 10:58 am

RE: American Trans Air No More

Sat Mar 22, 2003 10:47 am

ATA? That would be a pretty boring call sign. Plus, it's three syllables whereas AmTran is only two. I like C8's -- Windy City. Who pays attention to your call sign, anyway? It seems like an unimportant detail in the big scheme of things (witness McKnight's "departure" today.)

joe
 
tzsfo
Posts: 202
Joined: Mon Dec 02, 2002 2:07 am

RE: American Trans Air No More

Sat Mar 22, 2003 12:06 pm

Thats kind of what i thought....(about the call sign)

I wasn't suprised at McKnight though...had heard that was coming a few day ago.

TZ
It takes nerves of steel to stay neurotic. — Herb Kelleher
 
SegmentKing
Posts: 3224
Joined: Sun Aug 27, 2000 7:16 am

RE: American Trans Air No More

Sat Mar 22, 2003 12:19 pm

I misread the e-mail from the interline department, so I do stand corrected.

I do remember some promotions ATA was doing here in South Florida and on the air they were called "ATA Airlines"...

humph.... i prefer ATA over ATA Airlines.. oh well

-n
~ ~ ~ ~ pRoFeSsIoNaL hUrRiCaNe DoDgEr ~ ~ ~ ~
 
ndege
Posts: 201
Joined: Thu Mar 06, 2003 1:23 pm

RE: American Trans Air No More

Sat Mar 22, 2003 12:23 pm

McKnight left days ago, they just got arround to announcing it today. Look for something else soon.

BL
 
tzsfo
Posts: 202
Joined: Mon Dec 02, 2002 2:07 am

RE: American Trans Air No More

Sat Mar 22, 2003 12:46 pm

Moon????



Filler filler filler

 Smile TZ
It takes nerves of steel to stay neurotic. — Herb Kelleher
 
ndege
Posts: 201
Joined: Thu Mar 06, 2003 1:23 pm

RE: American Trans Air No More

Sat Mar 22, 2003 1:03 pm

Would I enjoy if you mooned me? Why, I don't know.

BL

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