Company says that at the same time as the expenses are going up, the rates are, due to competition, going down. What competition? On maybe 95% of its routes, it is the only carrier available.
At the same time, the Finnish government authorities have have given an ultimatum for Ryanair to change its rate-based advertising for the company's new Tampere (Finland) - Stockholm run. Well, Finnair is a government own entity. Coincidence - yes, of course.