"Wardair is widely considered one of the airlines with the best service ever. People to this day still talk about Wardair's service, and they were bought out in 1992 I believe. However, this service of course had a price, and according to Beddoe, that price was $96 per person. I have a hard time believing it was that high. I've always heard an average passenger meal costs an airline roughly $10 per person."
At the risk of going on with my "endless memories of the past", here I go!
Actually, that figure is pretty close to the mark. My sister worked for Wardair for 15 years (FA and later head office). CAD$96.00 per pax was not exclusively food. Wardair spent a fortune on French and Italian imported wines and offered both Dom Perignon and Moet et Chandon champagnes to its pax. Also, there was the famous Wardair "Dessert Trolley" that was rolled out into the cabins after dinner. Talk about a selection of delectable goodies!
In 1986, Wardair initiated their business class service aboard their A310
and B-747-100 aircraft. The service offered was absolutely out of this world, and many to this day who flew WD Biz class still rank it higher than many biz and first class services offered today. And let's not forget the money Max
Ward spent on the beautiful Wardair Royal Doulton English bone china pieces for both Business Class and regular (if you could call it that!) Wardair Class.
Incidentally, Wardair was the recipient of the IATA International Service Award
for 1984, 1986 and 1987. They beat out such worthy competitors such as
the then Swissair, Singapore Airlines and Cathay Pacific. As I have said before in my endless rants of the past, this was no small feat for a small
Canadian quasi charter carrier with 7-14 aircraft.
When CAI purchased WD in 1988, Canadi>n (and yes, I use the ">" symbol, so shoot me) employees discovered over CAD$1 million worth of unused WD china and sterling silver pieces for Business Class stored in the commissary centre at the YYZ
I could go on and on about the legendary and world famous Wardair, but I digress. Would Wardair have survived today with the same level of service?
Absolutely not. No way. But from 1962 to 1988, this carrier truly was in a
league of its own.
And if you have a chance, and are interested, I agree with those above who recommend "The Max Ward Story", also titled "The Wardair Story". It makes for quite a compelling read.