>>Southwest, jetBlue, and AirTran have all proven that the formula works - why can't Delta change with the times to compete as well?<<
Delta isn't competing, so much as trying to stifle the competition. DCA
-ROCguy is right. Once JetBlue, Southwest, and/or AirTran are out of picture, just how long do you think it will be before Song quietly exits the picture and those 757s are painted back in Delta colors and DAL
is back to 1500+ for a round-trip ticket? Delta is not innovated, to the contrary. They can't think up an original idea, so they have abolish the competition.
Look how quickly the internet innovation cooled off when Microsoft was the only game in town. Netscape was a far superior product, but Microsoft gave away their browser, built it into the OS
, and practically paid people to download their browser. Now, I'm stuck using a browser than can *maybe* launch an animated gif without crashing. Song is the same thing.
Don't get me wrong, if Song was a brand-new *INDEPENDENT* company I would be wishing them the best of luck. The only purpose for Song is a huge club for Delta to slam their competition out of the park so they can be the only game in town. If I were in the DOJ, I would take a long and hard look at Song. This is bordering on the verge of anticompetitive practices and monopolistic practices.
If Delta wanted to compete more effectively, they should focus on improving their mainline product. They don't and thus, they won't.
- Neil Harrison