I was always wondering why certain Asian flights have not been "passed on to" MI, such as KHH, BKI, KCH, PEN, SUB ... maybe as codeshare or "operated by" deals
While a lot of regional flights could be operated more profitably by MI
, there are various reasons why SQ
has held on to them.
Some flights are strategically important to SQ
. PEN would be an example - SIA had to fight hard and long to win rights to PEN, and to not operate those flights with SQ
metal could potentially weaken SQ
's position in future bilateral ASA negotiations.
guards it brand identity jealously. While MI
's service levels are high, it isn't SQ
- no PTVs, less frills, and dare I say it - less attractive female FAs. SQ
will not want too many flights to be passed on to MI
for that reason, nor will they place their codes on MI
does not operate widebodies. A big factor in SE
Asia where size, apparently, does matter MI
tried operating A310s for a while - huge disaster! They won't be in a hurry to operate another widebody for a long time.
is not a member of the Star Alliance - they only accept SQ
's KrisFlyer. They have assessed that it isn't worth it to join Star. Handing over key routes with high business traffic (SUB, SGN, HAN, etc) would cause non-Asian based frequent flyers to avoid both SQ
if they can find an alternative to their destination that will yield FF
miles all the way.