MRTC was a great experiment, with lots of research, statistics and surveys behind it. However, the landscape for purchasing tickets has changed. Price is king, and everyone can find who has the lowest price. Brand loyalty...? Not with AAdvantage and other loyalty programs raising the mile redemption levels for upgrade and not for revenue postive space travel.
The product was expected to redeem big rewards as they were going to charge a bigger premium $30+ more, each way. However, it is a challenge to compete when the passenger will fly an other airline to save $5 dollars.
Disappearing on aircraft soon? Look around you on every AA
flight, and plane. the MRTC (33"-35" pitch) is expected to quietly migrate back to a 31"-32" pitch, over time, as equipment cycle through scheduled maintenance. (AA
will wish they still had the old TWA, now furloughed, MCI
base engineering and mechanic staff to reduce cost on the reconfiguration? They were able to perform the MRTC reconfig. at a significant reduced cost and time compared with other AA
bases. How did they do it?)
Thus allowing the campaign to fade away, leave the perception with the customer that they have more room, and compete with the lower fares.
Will passengers really notice the difference? No. Will customers be happy with low fares on a very premium airline? Yes. No one really complains (in writing) about leg room on an airliner anyway, no matter how tight.
Slimline seats will allow the airline to add an extra row, not improve customer floor space. The real estate is expensive especially when it burns fuel, requires human resources, maintenance, high lease rates and insurance.
Look to KLM's style of premium coach product, to take hold in the forward USA narrow bodied, domestic cabin. Move over 4 seats across for a premium six across with More Room throughout Premium Coach, enjoy the added recline (MRTPC?) So similar to UA
... maybe, but only the cockpit crew will be in front of the premium product cabin. This will have snob appeal. Sell for a premium, and get a premium.
is on its way to big profits, and hopefully rewards for its employees through very substantial stock price increases. (Up over 100% since mid April.) Look for the "Time machine..." to return to the skies (circa 1990?) Load'em up, move'em out...smile.