AirOrange
Topic Author
Posts: 252
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Weird Transavia Logojet Paintjob: Watch It!

Mon May 19, 2003 9:16 pm

Every graphic designer should know that, certainly for animal images, in some cases figurative a-symetric symbols on vehicles should be mirrored on the opposite side. Transavia Airlines' decission makers presumably forgot this golden rule. Click on the link below and watch this brand new Boeing 737 Staatsloterij-logojet. The fishes (part of the Staatsloterij-brand) should have been painted into the flying direction. Now the fishes are swimming backwards while the plane is moving forward; very unlogical. This logojet looks a bit clumsy!

http://www.flugzeugbilder.de/show.cgi?103290
 
LH526
Crew
Posts: 1960
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RE: Weird Transavia Logojet Paintjob: Watch It!

Mon May 19, 2003 9:26 pm

.. maybe that's because the fish is the main logotype icon of the Staatsloterij??
In contrast to other transportational logos (simmilar to the many bird stlye logos like Lufthansa, ...) the Staatsloterij fishes weren't meant for transportational design and so it's more important to keep the fishes in the correct direction according to the official Staatsloterij CID than just to mirror them to appeal with the aircrafts direction of movement.

Or would you mirror, for example, the famous Nike swing logo just to make it look better on a fuselage?? Definitell not! I think THAT's the basic of CID and graphic design.

Sounds logical, doesn't it?

Mario
LH526


Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
 
AirOrange
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RE: Weird Transavia Logojet Paintjob: Watch It!

Mon May 19, 2003 9:51 pm

I disagree, the Nike swing and the Staatsloterij fishes are totally not comparable. The Nike swing is still logical and attractive when it is NOT mirrored while the Staatsloterij fishes give the impression that they are moving backwards when the plane is moving forwards.
 
Ljungdahl
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RE: Weird Transavia Logojet Paintjob: Watch It!

Mon May 19, 2003 10:28 pm

Cyprus Airways did exactly the same thing in the past (=no mirroring of their logo...)  Smile/happy/getting dizzy

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Boeing777/747
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RE: Weird Transavia Logojet Paintjob: Watch It!

Mon May 19, 2003 10:57 pm

Looks weird that Cyprus Airways Mouflon flying backwards, Ljungdahl.
They all learn through history:


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Nor Luxair had its L-symbol mirrored in the past but changed the right side L-symbol into flying direction:


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LH526
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RE: Weird Transavia Logojet Paintjob: Watch It!

Tue May 20, 2003 2:21 am

I just think we have to very different things here: simple logotypes made for aviation (and those indicating a special direction and can be mirrored and used for that purpose) and other logotypes or CID elements not "interested" in any kind of direction or movement.

The Staatsloterij fishes are designed to look left (or move from right to the left you name it) the CID says, "fishes to the left". I don't think the designer(s) of the Staatsloterij logo would be happy to see his logo-fishs mirrored just because it doesn't look cool on an airframe. It's just justice to the Staatsloterij logo.
It's like manipulating other peoples designs to make it fitt the purpose it's used for.

I fully agree with you that the fishes look a bit dull as they look to move backwards while the plane moves forward, no argue on that, but the CID rules are anotehr issue!!

Mario
LH526
Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
 
PH-OTO
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RE: Weird Transavia Logojet Paintjob: Watch It!

Tue May 20, 2003 3:02 am

One logojet with a logo that's pointing the wrong way?

Northwest is taking this problem into another level: they are repainting their whole fleet with a logo on one side that is pointing North East! Now we're talking! BTW Why bother about one Staatsloterij plane. It is an ugly scheme anyway!

Martin Boschhuizen
Look very closely between the lines of this message, and you will see the captain beating up the jumpseater
 
1stspotter
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RE: Weird Transavia Logojet Paintjob: Watch It!

Tue May 20, 2003 5:57 am

Hi Mario,

You are right. The Staatsloterij fishes is their trademark and it would not be right to mirror the logo just because it is logical on a plane.
And I happen to see this logo every day when I enter my office, as I am currenly working for the Staatsloterij  Wink/being sarcastic

best wishes,
Marcel
 
jwenting
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RE: Weird Transavia Logojet Paintjob: Watch It!

Tue May 20, 2003 1:29 pm

Maybe Airorange is not happy because they asked someone else to design the livery and is just venting his frustration?  Smile/happy/getting dizzy
I wish I were flying
 
backfire
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RE: Weird Transavia Logojet Paintjob: Watch It!

Tue May 20, 2003 4:50 pm

Well here's a story:

When Finnair chose its new livery, there was a debate on whether the "F" should be mirrored on the fin or not. Mirroring would make the logo look flush with the aircraft's direction but turn the Finnair "F" into an odd-looking backwards symbol that wouldn't reflect the brand.

Finnair's boss Keijo Suila believed that the "F" should remain the correct way around, and not be mirrored.

But a survey among the passengers and customers of Finnair said otherwise - they preferred the mirrored look.

So, as illogical as it seems, the mirrored "F" stayed - because the boss felt that customer appeal was more important than his own opinions.
 
Unique
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RE: Weird Transavia Logojet Paintjob: Watch It!

Wed May 21, 2003 3:18 am

Well, did you ever realise that SAS kept the italic style of their tail titles? Due to the shape of the fin, the letters appear bigger on one side than on the other...


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Boeing777/747
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RE: Weird Transavia Logojet Paintjob: Watch It!

Wed May 21, 2003 7:16 pm

I think too a logo must be multifunctional, definately on vehicles like aircraft. My big HURRAY for AirOrange's efforts. His logos are multifunctional and smart.

The small Air Holland symbol on the right tailfin top and right engine cowl however is not mirrored but was done on purpose to maintain the orange-white-blue order. Though logical to me.


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The VG Airlines symbol is mirrorable and it has been executed like that, aswell as the winglet design. Pitty that VG Airlines is not anymore among us.


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The advertisor of VG Airlines-Delsey's logojet insisted to keep the orginal Delsey logo, mirroring was not allowed despite Lila Design Aviation's contra-advise as when the red Delsey sun would have been positioned at the front right side (like the left side), the right side of the plane would have looked much more balanced.


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About the VLM Airlines logo: only the golden lion above the letters VLM is mirrored at the right side tailfin, engine cowl and front fuselage. Well that is a smart one, Lila!!


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AirOrange
Topic Author
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RE: Weird Transavia Logojet Paintjob: Watch It!

Wed May 21, 2003 7:24 pm

Northwest with its new livery: its symbol on the right side of the aircraft is pointing to the northeast. That's a big misstake, unbelievable! Thank you for pointing us on this issue, PH-OTO.


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PH-OTO
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RE: Weird Transavia Logojet Paintjob: Watch It!

Wed May 21, 2003 8:13 pm

Yes, had a big laugh when I saw it for the first time.
Although it saddens me that an airline hires a design agency for a lot of money and they end up with something like this.
I never understood why NW got rid of their brilliant logoin the first place. It included:

1) the letters "N" and "W"
2) an arrow pointing to the North West (on both sides!!)


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Martin Boschhuizen
Look very closely between the lines of this message, and you will see the captain beating up the jumpseater
 
AirOrange
Topic Author
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Joined: Fri Sep 13, 2002 6:05 am

RE: Weird Transavia Logojet Paintjob: Watch It!

Wed May 21, 2003 9:48 pm

To NWA: Next time you should hire a professional airline experienced no-nonsense graphic design agency...  Innocent

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