flyboy80
Posts: 1816
Joined: Fri Jul 13, 2001 8:10 am

United And Northwest Branding

Wed May 21, 2003 12:07 pm

Hey I just had two pretty simple questions. United's logo, Is it supposed to be a 3 d "U" or something? I've heard people say it is but I wasn't sure. Also now that Northwest airlines has began re-branding, on the aircraft for now anyway, as "NWA" I wonder if they'll become to be more known as NWA as opposed to "NorthWest". Being called NWA in the same way TWA once was, or ATA is currently (despite the fact a lot of people say American Trans Air rather then ATA) And I'm aware of recent change that ATA is now, ATA Airlines or something like that... interesting, but what are all your guy's thoughts about this? Thanks
 
WMUPilot
Posts: 1428
Joined: Thu Jan 30, 2003 2:48 am

RE: United And Northwest Branding

Wed May 21, 2003 1:37 pm

ATA dropped the American Trans Air and just kept the acronym ATA. Then they changes it to ATA Airlines. It's not American Trans Air Airlines like some people think, just ATA Airlines. Some still refer to us at American Trans Air, ATA. We use to be Amtran but changed it because people were confusing us with Airtran.
JetBlue - Bringing humanity back to air travel
 
ual777contrail
Posts: 2914
Joined: Sun Feb 17, 2002 11:33 am

RE: United And Northwest Branding

Wed May 21, 2003 3:43 pm

Just like when Federal Express changed their name to simply FED EX.
as for UNITED and the 3D U? Well I was told when I first started that when UNITED began many years ago they were affiliated with three companies, Boeing and a hotel. The three were told to split up because of monopoly reasons and they split but UNITED now kept the old title which started with a "W" So it isn't a "U" it is the other letter. That is what I heard, So what I was trying to say was the company that the three were a part of started with a W so that is why the planes have always had the W on them.


ual 727 contrail
 
N777UA
Posts: 566
Joined: Thu Mar 25, 2010 10:06 pm

RE: United And Northwest Branding

Wed May 21, 2003 10:47 pm

The "flying U" logo was introduced in 1974...long after "United Aircraft & Transport" became United Air Lines , which was 1931. The logo is not a W at all, just a stylized "U". It's official name is "the flying U."
 
UnitedFirst
Posts: 451
Joined: Mon Jun 11, 2001 12:16 pm

RE: United And Northwest Branding

Thu May 22, 2003 2:22 am

The "Sweeping U" of United was designed in 1973 by the designer Saul Bass.

In my opinion, it's the best airline logo in the industry...and certainly the best when comparing it to all other US carriers.

Derek
 
Greg
Posts: 5539
Joined: Sat May 28, 2005 1:11 am

RE: United And Northwest Branding

Thu May 22, 2003 4:50 am

Actually, the year it was introducted there was some confustion if it was a 'U' or a 'W' since UAL had just purchased Westin Hotels (later sold)--pretty funny actually.

I'd say Continental easily has the best logo...probably worthy of a much more global carrier. But it is a brilliant redesign of the their former meatball.

 
Guest

RE: United And Northwest Branding

Thu May 22, 2003 6:27 am

I liked NW's clever design of their compass N/W logo. Too bad it is going away...
 
hammer
Posts: 638
Joined: Wed Jul 11, 2001 9:02 am

RE: United And Northwest Branding

Thu May 22, 2003 6:45 am

The compass logo is not just going away...yes, it will be off the tail, but it will still be the NWA logo...
 
777gk
Posts: 1488
Joined: Mon Jun 19, 2000 3:04 am

RE: United And Northwest Branding

Thu May 22, 2003 7:53 am

I believe Saul Bass designed our former Meatball logo back in the late 1960s. If you compare the two, you do notice the similarity.

I'd say Continental easily has the best logo...probably worthy of a much more global carrier

You'll see that logo in more cities around the globe than any other US carrier!
 
UA744Flagship
Posts: 1433
Joined: Tue Jul 13, 1999 1:55 pm

RE: United And Northwest Branding

Thu May 22, 2003 5:53 pm

Here is the text from my copy of the official, internally-published United rebranding guidlines book "To be United" (1998).

Designed in 1969 by the legendary American designer Saul Bass, the United symbol is one of the best known in the world...we're using it in new ways: as a larger-than-life icon, rising upwards. We're also looking to the United symbol for inspiration for the design of everything from ticket counters to flights service dishes. When many corproate symbols are updated, they're simply redesigned beyond recognition or even thrown out. Instead, United's symbol, like the company it represents, is being continuously reinvigorated.

Our symbol means something

According to the dictionary, to united means "to bring together as to form a whole," or "to combine people in interest, attitude or action." At United, we do this every day, in an environment that's in constant motion, whether it's an airport concourse on Monday morning, a maintenance hangar between flights, or an airplane cabin in the middle of the night.

The idea of bringing the pieces together while keeping everything moving -- a design principal called dynamic balance -- is perfectly expressed in United's symbol. It's four component parts come together in one graceful, sweeping whole.

A great corporate symbol is a flag that inspires the people that make up the organization it represents. The United symbol, bigger than ever, moving up beyond the frame of vision, has the ability to do exactly that."

I underlined the most important part.

It is simply a stylized U. You could see it as a "3-D U" (imagine the blue being one side of a road, then the road turns around and you see the other side of the road, which is red). Or you could see it as a symbol for "dynamic balance" or unity.

Whatever the case, United has had various "U" shaped symbols in the past, including the "shield" (most familiar with United should know what I'm talking about).

no wire hangers!
 
ual777contrail
Posts: 2914
Joined: Sun Feb 17, 2002 11:33 am

RE: United And Northwest Branding

Fri May 23, 2003 1:29 am

Very nice UALFLAGSHIP, a nice job indeed.

ual 777 contrail

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