People still have to realize that general managerial and marketing structures are important for launching deals between airlines, however, much more critical than these aspects are the accessibility to key markets and scale.
The most successful, long-term lasting relationships between airlines have a lot do to with reaching markets and, apparently, other considerations are considered to be minor. A good example to illustrate can be the British Airways pooling services that started back in 1983.
Regarding airline cooperation, we should not get hooked in details while analyzing business opportunities. They are, surely, important; but (apart from the wages and the fixed costs) the airline business models are relative flexible and easy to be changed. Just look at Delta Airlines and Song.
A very good friend of mine, a former Air France VP
for the Americas, once said: "Do we have a choice by not linking up with Delta? We are too different in so many ways; but there's a common need: extra traffic!"
Pragmatism is important and this is the key force, which will eventually lead to a code-sharing deal between HP
Wait and see!
The fastest way to become a millionaire in the airline business is to start as a billionaire.