N777UA - "Yep, United's fleet is definitely one of its strongpoints. By the way, another "we have new planes" advertisement goes: "United has one of the youngest fleets in the industry...which means your plane won't look, feel, & smell like a 70's basement."
Not to worry...United is getting better by the day."
Yeah, can't get any better than those vintage 737's, ex-Shuttle aircraft with E-minus, minus seating.
And, what about all the United planes still flying around with the 80's interiors. As for the Decor 5, it could just as well have been fashioned in the 70's, insomuch as both the color and lack of weaving in the fabric hearkens back to 70's textiles. (You want to get a sense of what contemporary interior design looks like, check out AA
's new plane interiors, complete with woven fabrics on the seats and a very subdued color scheme.)
As for the basement smell, I guess no one has been to LAX
lately. United liked the 70's look of Terminal 7 so much that all the 70's architectural elements survived the most recent renovation. (Again, you want to get a sense of of what contemporary airport design looks like, check out AA
Terminal 4, complete with a multi-perspectival sculpture.)
As for the napkins with the United promotional sayings, the UA
marketing guys epitomize 70's thinking so much that they even failed to grasp what was so unique about the utterances that they sought to copy, specifically JetBlue's promotional sayings. For example, compare JetBlue's slogan "A TV
with every Purchase" to United's not so clever, and much longer slogan - "...feel & smell like a 70's basement." JetBlue's slogan needs no context. Did JetBlue have to tell their customer - "Our planes have a TV
at ever seat"? No they didn't. The utterance created its own context, much like JetBlue. United's slogan on the other hand lacks the authority of universality. Hence, it must be preceded with a contextual statement. That diminishes its efficacy. The brilliance of the JetBlue marketing guys is that they have developed JetBlue's image, by and large, out of universal utterances like a "TV with every purchase." Leave it to United's marketing people, however, to give you the 70's version of the JetBlue slogan.
United, try this one on for size... "We were JetBlue, just back in the 70's."