The Virgin Group has looked at having a FF
/loyalty scheme for all it's businesses before, but have decided against it, as the way they see it is that if one business is geting negative press, then this will impact the rest of the other businesses if people see the businesses are combined through something such as a FF
scheme. As it stands now because each is run seperatly, people do not associate each 'Virgin' business with each other, yes they know Branson owns them all, but don't associate them together if you get what I'm trying to say.
Virgin Express could not feed onto Virgin Atlantic, as they do not operate flights into LHR
could give up slots, but why give up slots that are getting full 747's and A340's airborne to replace it with a 737 to feed those flights ??), and also they are two totally differant products, with one being Full service and the other being Low cost, so the two products would not complement each other sufficiently to have them tied in together.
I know from an outsiders point of view it would make sense (used to think that myself), but if someone flies into LHR
in Upper Class and transferred onto Virgin Express, the whole Upper Class experience would be de-valued as a result of connecting onto a low cost carrier. The type of people that fly Upper Class don't want to be slumming it on a low cost. They could introduce another class on Virgin Express, but then that defeats the whole aim of the low cost carrier if you get what I mean.
Virgin Atlantic are doing just fine on their own, and as Luv2Fly and Kaddyuk stated, VS
will not join an alliance until they need to as we are doing ok with just our O&D pax, so why bother joining an alliance. The codeshares we have in place at the moment are good enough and with the Bmi talks going on, they could be improved even more.
"She Rolls, 45 knots, 90, 135, nose comes up to 20 degrees, she's airborne - She flies, Concorde Flies"