DeltaRules
Topic Author
Posts: 3693
Joined: Sat Sep 01, 2001 11:57 am

Virgin Without An Alliance...

Fri Jun 06, 2003 11:20 am

Why isn't Virgin Atlantic in a major alliance (SkyTeam, Star, Oneworld, etc.)? They have ties with SQ & CO- could they potentially follow CO into SkyTeam if they join?

DeltaRules
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FutureFO
Posts: 2811
Joined: Sat Oct 06, 2001 10:58 pm

RE: Virgin Without An Alliance...

Fri Jun 06, 2003 11:52 am

I would like to see them go to Star with SQ.
I Don't know where I am anymore
 
Boeing4ever
Posts: 4479
Joined: Thu Apr 26, 2001 12:06 pm

RE: Virgin Without An Alliance...

Fri Jun 06, 2003 12:37 pm

Virgin without an alliance...that's what makes them a VIRGIN  Smokin cool .

Branson wants to keep his "V-Card". So don't look for his airline to slut it up with an alliance!  Big thumbs up

B4e-Forever New Frontiers
 
hartsfieldboy
Posts: 529
Joined: Sun Sep 16, 2001 4:50 am

RE: Virgin Without An Alliance...

Fri Jun 06, 2003 2:20 pm

Virgin is more of a specialty airline that doesn't want to have masses of people access it's relatively small capacity. I don't think that it needs it promote itself as having numerous connections with thousands of flights like all alliances do. It's mostly O&D traffic that's flies it.
 
cch362
Posts: 135
Joined: Sun Apr 22, 2001 1:28 am

RE: Virgin Without An Alliance...

Fri Jun 06, 2003 5:54 pm

Virgin DOES need an alliance. Granted it is a specialty airline, but the industry is constantly changing in ways that VS ultimately would have no choice but to partner up. Any successful carrier (like VS) will inevitably face competitors that try and try again to steal away their customers. Otherwise, VS wouldn't have sold 49 percent of itself to SQ, nor teamed up with BMI at LHR.

I would like to see VS in Star. Having partners like SQ and BM already makes it a logical next step. Besides, it would make the competitive scene at LHR closer to parity between oneworld and Star.
 
scutfarcus
Posts: 363
Joined: Fri May 12, 2000 3:03 pm

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 2:30 am



I don't understand why Virgin (the empire) can't at the very least coordinate it's own airlines' frequent flyer programs. Virgin Blue, Express, and atlantic have nothing to do with each other, and seems like they're throwing away potential customer loyalty.

Branson ought to have a "virgin" sceme that ties together all the various elements of his empire, aviation and otherwise.

More thoughts here....

http://www.646industries.com/mt/beyond_s/archives/000073.html
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 2:34 am

Well until they actually need to join an alliance I can see VS standing alone. I am sure it is a good amount of money to belong tho the benefits I am sure a weigh the dollars it costs you the airline. Although if you think about it, does he really need the feed an alliance will bring, his markets all have excellent O and D as it is.
You can cut the irony with a knife
 
HlywdCatft
Posts: 5232
Joined: Mon Jan 29, 2001 6:21 am

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 6:24 am

Doesn't Virgin and Continental code share?
 
luv2fly
Posts: 11056
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RE: Virgin Without An Alliance...

Sat Jun 07, 2003 6:25 am

They do have a limited code share.
You can cut the irony with a knife
 
User avatar
Plane Holland
Posts: 452
Joined: Sun Oct 01, 2000 8:27 pm

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 6:43 am

Virgin Atlantic should have connecting flights with Virgin Express. Also open up a connection between SYD and LHR and again connecting with Virgin Blue.

should bring in a few euro's extra..
 
UN_B732
Posts: 3529
Joined: Wed Jul 04, 2001 12:57 am

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 7:20 am

Virgin Atlantic and Virgin Express FF programs should connect..Virgin Blue is in Australia..seperate matter.
If VS/CO codeshare. VS/V? can code share.
-UN
What now?
 
Leezyjet
Posts: 3541
Joined: Sun Oct 14, 2001 7:26 am

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 9:12 am

Scutface,

The Virgin Group has looked at having a FF/loyalty scheme for all it's businesses before, but have decided against it, as the way they see it is that if one business is geting negative press, then this will impact the rest of the other businesses if people see the businesses are combined through something such as a FF scheme. As it stands now because each is run seperatly, people do not associate each 'Virgin' business with each other, yes they know Branson owns them all, but don't associate them together if you get what I'm trying to say.


Plane Holland,

Virgin Express could not feed onto Virgin Atlantic, as they do not operate flights into LHR (yes VS could give up slots, but why give up slots that are getting full 747's and A340's airborne to replace it with a 737 to feed those flights ??), and also they are two totally differant products, with one being Full service and the other being Low cost, so the two products would not complement each other sufficiently to have them tied in together.

I know from an outsiders point of view it would make sense (used to think that myself), but if someone flies into LHR on VS in Upper Class and transferred onto Virgin Express, the whole Upper Class experience would be de-valued as a result of connecting onto a low cost carrier. The type of people that fly Upper Class don't want to be slumming it on a low cost. They could introduce another class on Virgin Express, but then that defeats the whole aim of the low cost carrier if you get what I mean.

Virgin Atlantic are doing just fine on their own, and as Luv2Fly and Kaddyuk stated, VS will not join an alliance until they need to as we are doing ok with just our O&D pax, so why bother joining an alliance. The codeshares we have in place at the moment are good enough and with the Bmi talks going on, they could be improved even more.

 Smile
"She Rolls, 45 knots, 90, 135, nose comes up to 20 degrees, she's airborne - She flies, Concorde Flies"
 
star_member
Posts: 181
Joined: Sat Dec 30, 2000 5:09 pm

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 9:49 pm

fingers crossed for a tie up between virgin and bmi, would be a perfect alliance against ba in lhr. if this happens, virgin will be in star soon after.
 
danielbk
Posts: 184
Joined: Fri Feb 14, 2003 8:20 am

RE: Virgin Without An Alliance...

Sat Jun 07, 2003 9:54 pm

Virgin (the airline, that is..) codeshareds with EL AL (ly)..
as much as i know you can also redeem FF miles with eachother.
cockpit? it's that little room in the front of the plane where the pilots seat.. but that's not important now
 
DeltaRules
Topic Author
Posts: 3693
Joined: Sat Sep 01, 2001 11:57 am

RE: Virgin Without An Alliance...

Sun Jun 08, 2003 4:55 am

I didn't even know they were partners with BMI... that could be a good thing for Star if they joined, and would really give BA a run for their money at LHR. Wasn't VS supposed to start a deal with DL recently? That could justify SkyTeam if it was considered.

DeltaRules
A310/319/320/321/333, ARJ, BN2, B722/73S/733/734/735/73G/738/739/744/757/753/767/763/764/777, CR1/2/7/9, DH6, 328, EM2/ERJ/E70/E75/E90, F28/100, J31, L10/12/15, DC9/D93/D94/D95/M80/M88/M90/D10, SF3, SST
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Virgin Without An Alliance...

Sun Jun 08, 2003 5:34 am

The BMI is a possible buy out is what I have read. That is why BA is not a happy camper.
You can cut the irony with a knife