ord
Posts: 1354
Joined: Tue Jul 20, 1999 10:34 pm

Old Spice Ad Using A 777

Sat Jun 07, 2003 2:23 am

Has anybody seen the magazine ad for Old Spice deodorant where a guy is sitting in a 777 middle seat between two swimsuit models?

Under the center overhead bins the ceiling is lowered and there is a small but clear sign that reads: "A330/A340 Cross Section." Obviously a 777 mockup, showing the 777's higher ceiling, was used for the photo shoot.

It's also interesting that one of the bottom seat cushions is hanging down like it was torn.

I would think Proctor & Gamble would have corrected these "errors" prior to approving such an ad.
 
strickerje
Posts: 706
Joined: Tue Feb 20, 2001 1:35 pm

RE: Old Spice Ad Using A 777

Sat Jun 07, 2003 4:07 am

Maybe it was an A330/340 with a 9 across charter configuration.  Laugh out loud
 
Alitalia744
Posts: 3777
Joined: Thu Mar 30, 2000 8:22 am

RE: Old Spice Ad Using A 777

Sat Jun 07, 2003 4:12 am

Hey ORD - chill.

I'll look into it, given that my Agency represents a large portion of P&G including Old Spice.

Some see lines, others see between the lines.
 
ord
Posts: 1354
Joined: Tue Jul 20, 1999 10:34 pm

RE: Old Spice Ad Using A 777

Sat Jun 07, 2003 5:10 am

Alitalia744 - Thanks for checking on this. I meant no disrespect at all on the quality of work. By the way, I saw the ad in the July issue of Motor Trend.
 
MIA777
Posts: 1110
Joined: Thu Sep 05, 2002 10:47 am

RE: Old Spice Ad Using A 777

Sat Jun 07, 2003 5:12 am

As everyone on this board knows, the vast majority of the public does not care one bit if the cabin is really that of a 777 and a small sign says A330/340. It may hurt an aviation enthusiast like you but I think that is the last thing Proctor and Gamble is worried about....
MIA777