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EasyJet Launches Airport "beauty Parade"

Sat Jun 14, 2003 3:49 am

easyJet has begun a Europe-wide "beauty parade" for new airports to fly to.

It said adverts have been placed in national newspapers throughout Europe asking airports to tender for its business.

easyJet, which currently flies 105 routes between 38 European airports, stressed it applies "strict criteria" to its airport development, said the report on the Ample website.

In a clear dig at arch rival Ryanair Holdings PLC, the airline said it is "not looking for irrelevant airstrips miles from anywhere -- we only want airports prepared to offer easy-to-use facilities with good access to a large, attractive population."

easyJet wants potential airport customers to pursue a self-selection process by checking they conform to criteria set out on the airline's website.


"There are numerous opportunities for growth in Europe and at any one time we are always talking to scores of airports. Our only dilemma is narrowing down the mountain of opportunities to the one or two airports that we will select each year," said easyJet chief executive Ray Webster at the ACI Europe annual conference.

"In line with the way we run all aspects of our business, we have decided to be open with our requirements rather than doing everything behind closed-doors.

"By applying very strict criteria, we are essentially outsourcing the selection process to the airports themselves. Airports that don't conform to our requirements will not be considered in our beauty parade."

An easyJet spokeswoman added that the search is primarily focused on new destinations for next winter and summer, but did not rule out the airline adding another continental European base to its existing three of Paris, Amsterdam and Geneva.

...any tips/suggestions/ideas on where???
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RE: EasyJet Launches Airport "beauty Parade"

Sat Jun 14, 2003 4:09 am

Well easyJet's criteria that the airports must conform to are:

  • Does the airport want to grow in the low-cost market, or is it an existing easyJet airport?

  • Could the airport develop to take up to six easyJet aircraft simultaneously?

  • Is there a large population catchment within a one-hour drive of the airport?

  • Can the airport support rapid aircraft turnarounds?

  • Can the airport demonstrate market opportunities to multiple easyJet destinations?

  • Is low-cost part of the airport's strategy?

  • Is the airport seeking to improve the efficiency of its business?

  • There must be quite alot which would be suitable across Europe although I think the UK is just about saturated with EZY now.

    Take a across the sky
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    RE: EasyJet Launches Airport "beauty Parade"

    Sat Jun 14, 2003 5:05 am

    BRUSSELS will be perfect
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    RE: EasyJet Launches Airport "beauty Parade"

    Sat Jun 14, 2003 5:41 am

    I thought exactly the same... Brussels has plenty of space left. They could consolidate on the North European market, London, Amsterdam, Paris and perhaps Brussels.

    A map with the current destinations:

    Berlin might also be an option?
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    RE: EasyJet Launches Airport "beauty Parade"

    Sat Jun 14, 2003 7:11 am

    There's definately a gap in Germany, it's a shame the DBA deal fell through. It would have given them a great coverage.
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    RE: EasyJet Launches Airport "beauty Parade"

    Sat Jun 14, 2003 7:18 am

    Brussels has plenty of space, and Easyjet coud definitely get business there...

    ...but bear in mind that they would have substantial competition on any likely routes out of Brussels:

    Common destinations with Virgin Express (based at Brussels Zaventem): Copenhagen, Athens, Faro, Malaga, Madrid, Palma, Barcelona, Nice, Milan, Rome, Amsterdam - pretty much the whole VE network.

    Common destinations with Ryanair (Charleroi - yes, it's a long way out): Stansted (connections to the rest of the ryanair network), Barcelona, Rome, Milan, Liverpool, Glasgow.

    Flights to Paris, London, Amsterdam would also suffer from Brussels' excellent rail connections.

    So far the only competition I haven't covered is mainline carriers  Big grin admittedly this is the weak point for Brussels, but I think the above shows that it wouldn't be the easiest of pickings.

    Is there any scope for them to strengthen their position in Germany or Scandinavia too?
    Cunning linguist
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    RE: EasyJet Launches Airport "beauty Parade"

    Sat Jun 14, 2003 5:10 pm

    Those easyJet maps do not show the routes between Newcastle and Belfast, Alicante, Barcelona and the soon to start (August) Newcastle to Bristol, Paris and Prague.
    When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
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    RE: EasyJet Launches Airport "beauty Parade"

    Sun Jun 15, 2003 6:16 am

    ...and they don't show TLS, MRS to PAR