KM732
Topic Author
Posts: 228
Joined: Sun Jul 15, 2001 6:34 pm

Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 5:07 am

Hi!

Maybe that´s only news for me, but I haven´t seen this kind of comparative advertising before on any website... Have look at http://www.ryanair.com !

Let me know if there´s more like that on the internet!


BTW, Ryanair are also offering flights for 70 cents out of London/STN.


Cheers, Stefan
 
Ikarus
Posts: 3391
Joined: Mon Jan 08, 2001 10:18 pm

RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 5:43 am

In the UK, this kind of thing is (unfortunately) legal. Look at Virgin Atlantic's advertising ("No Way, BA/AA" or "BA can't keep Concorde up" etc), Ryanair's frequent "We're better than Easyjet" announcements, Easyjet's former attacks against Swissair and BA ("Stop BA, Stop Go!").

Outside the aviation world, the same thing applies. The result is that some companies are increasingly bitchy, with Ryanair leading the way in terms of handbag-swinging menace...

Then again, advertising in the UK is tasteless in general. Whereas increasing nudity is apparently the German TV ad focus, the UK do that (showing a long series of nude butts in an advert for toilet paper, with subtitles describing them - "firm", "soft", "cute" or whatever) as well as stuff that's frankly tasteless (Black Cab adverts insinuating that most minicab drivers are rapists and should not be trusted, anti-smoking adverts showing real dying people, lots of "drive more carefully ads" with gory CGI car accident footage, ....)

If you want more statements like that, just keep reading all the news releases by www.ryanair.com. Easyjet have gone a bot more quiet lately.
 
Demoose
Posts: 1891
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 5:57 am

In the words of Michael Winner...

"Calm down dear.....it's a commercial!"

(See, there are some decent adverts on UK television too)  Laugh out loud

Mark
Take a ride...fly across the sky
 
777236ER
Posts: 12213
Joined: Sat Aug 18, 2001 7:10 am

RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 6:10 am

In the UK, this kind of thing is (unfortunately) legal. Look at Virgin Atlantic's advertising ("No Way, BA/AA" or "BA can't keep Concorde up" etc), Ryanair's frequent "We're better than Easyjet" announcements, Easyjet's former attacks against Swissair and BA ("Stop BA, Stop Go!").

Unfortunatly? Just how far would you go to regulate advertising? Businesses won't like it.

anti-smoking adverts showing real dying people,

Tasteless?!!?!? If it gets one 12 year old to not start smoking then surely it's a good thing, your weak stomach notwithstanding.
Your bone's got a little machine
 
AvObserver
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 6:29 am

Hey, as we say in the States, "It's a dog-eat-dog world out there!" and "All's fair in love and war"-the war being the kind of cutthroat competitiveness that exists between Ryanair and EasyJet. I'm sure the folks at EJ will soon come up with their own clever, if tasteless, retort for Michael O'Leary and company. Here's a thought-EasyJet could post a photo of a smiling O'Leary in their ad and proclaim him the poster child of bad dental care (noting his seriously yellowed teeth). Then, perhaps, that might be TOO low. Big grin But on the subject of increasingly bad taste in advertising, I've but one thing to say: "GET USED TO IT!"

...and by the way: "Whereas increasing nudity is apparently the German TV ad focus". A bunch of us in America wouldn't mind seeing more of THIS approach!  Big thumbs up
 
qantas744
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 6:33 am

It's easyJet who are now using increasing nudity, check out the 'Weapons of mass distraction' ads that are running in the press at the moment Smile/happy/getting dizzy



Matt
you can't buy time but you can sell your soul and the closest thing to heaven is to rock'n'roll
 
AvObserver
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Joined: Sat Apr 06, 2002 7:40 am

RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 6:43 am

Yes, I forgot about that-saw the post in the Non-Av section about it. I LOVE that ad! I give it 2 thumbs  Big thumbs up  Big thumbs up (and another body part, as well  Big grin) UP!!!
 
Ikarus
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Joined: Mon Jan 08, 2001 10:18 pm

RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 7:45 am

Demoose: Now there's an ad that gets my blood boiling every time...  Angry(
 Big grin


777236ER: I am from Germany. Up until 3-4 years ago, it was absolutely illegal to mention a competitor by name in any form of advertisement. That's the way it should be, and should have stayed. They've changed those laws, otherwise Ryanair couldn't even mention Lufthansa anywhere, let alone on their planes ("Auf Wiedersehn Lufthansa" anyone?). Similarly, price comparisons naming the competitor were not allowed either. (Usually, they'd phrase adverts like this "as good as the leading brand, but 70% cheaper" or something.) And the anti-smoking thing: A 12 year old who starts smoking knows how damaging it is. It's illegal for them to start anyway and if they do, that's their problem, not mine. Besides, show me one case where an ad stopped a kid from starting to smoke - a single one.

Anyway. Needed to blow off some steam. German ads are annoying (there's about 3 times more of them in every movie) but British ones manage to be even worse. Yuck
 
tombezza
Posts: 81
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 9:14 am

Ikarus, I find your opinions simply impossible to chew...

As far as airline advertising is concerned, I can see absolutely no reason why companies cannot compare like-for-like fares. Sure enough, Ryanair fly to secondary airports that are sometimes a pain to get to/from, but you'd have to be a monkey not to realise that when booking.

Ryanair are cheap. Very cheap. If it means a bit more effort travelling to/from the airport, then so be it, but their mission is to bring low fares, and they do it well. They work damn hard to reduce their cost base, and they have every right to highlight this in their advertising.

As for advertising becoming bitchy, then I fear that you are being somewhat naive... Advertising is all about pitching one product over others, and Ryanair do it on price. What the heck is wrong with that?!

On your other point, I must contest that advertising in the UK is not at all cheap (excluding adverts for loan companies on Sky, obviously!). I honestly believe that the advertising agencies in the UK put together some of the best thought-out, best produced television on the airwaves. I think that the Micheal Winner advert for eSure (?) is brilliant, and that a lot of adverts out there surpass anything in the way of television content.

tombezza
 
Ikarus
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 10:26 am

So kids are going to smoke whatever, why bother with ads?

My point exactly.

Tombezza:
Advertising is about promoting your own product, not about de-moting someone else's. There's nothing wrong with Ryanair advertising their prices. A poster saying "Fly to London for 0.99 cents" is fine by me, even if they exclude taxes and forget to mention that they're flying from a disused motorway or something. It's mentioning other products & companies by name that lacks civility. What's next? A Ryanair poster reading "Unlike Lufthansa, British Airways, Air France, Swissair and SAS we never had a crash. Fly with us. We're safer."? Frankly, permitting to mention competitors by name leaves the door open for very aggressive marketing - so aggressive that it may even distort the truth. I see nothing wrong with the old German regulations - what reason was there to change it?

On the other hand I agree that some adverts in the UK surpass much of television content - in an age where shows like Big Brother, Bargain Hunter, What Not to Wear and other crap dominate the airwaves, and simultaneously banks advertise themselves with stylishly choreographed horses running through cities, or Samuel Jackson monologues full of style but empty of content, where taxes are advertised using a brilliant Chitty Chitty Bang Bang Spoof, the balance is a bit skewed. But for every one of the well-done ads, there's an annoying "Calm Down Dear" one, or worse, a cringe-inducing tasteless one that deserves a 15-rating (eg said anti-smoking or anti-minicab or anti-driving campaigns).


Regards

Ikarus
 
tombezza
Posts: 81
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 6:08 pm

Ikarus

A 15 rating on smoking ads would be missing the point, really, remembering that it is the early-teen group that campaigns against smoking are largely aimed at. You may feel that the particular advert in question, featuring a woman close to death, is in bad taste, but I happen to think that it is a very, very hard-hitting and poignant statement. If at least one child thought again about starting smoking because of it, then it has acheived its goal. After all, we understand that smoking does in fact kill...

As far as airline advertising goes, then I completely agree that anyone who advertised themselves as being safer than another airline would be completely out of line, but it will never, ever happen, not even Mr O'Leary would try that one.

Comparing themselves with other companies on price, however, is, in my opinion, perfectly reasonable. Sure enough, promote your product, and Ryanair have some fantastic destinations to promote, but they have every right to highlight what they do well - fly cheaply. As for not mentioning names, well, why not? 'The leading brand'? We all know what it is, so why not have the guts to say it. That is the difference with Ryanair and the new wave of low-cost airlines. They dare to do things differently. They don't have a problem standing on other peoples toes, and good on 'em!

Tombezza
 
donder10
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sat Jun 14, 2003 9:32 pm

Why shouldn't firms be able to advertise their products and compare them to others?It's all about improving consumer information of the market(even though it can be distorted but look how many times Ryanair have got in trouble for misleading advertisements)

What's next? A Ryanair poster reading "Unlike Lufthansa, British Airways, Air France, Swissair and SAS we never had a crash. Fly with us. We're safer."?
There's a reason we have watchdogs and the like.This would be why.



Frankly, permitting to mention competitors by name leaves the door open for very aggressive marketing - so aggressive that it may even distort the truth. I see nothing wrong with the old German regulations - what reason was there to change it?
Again,see how many times Ryanair have paid fines for doing so.




 
Ikarus
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sun Jun 15, 2003 12:37 am

Donder10: How many fines have they paid? They've been sued and accused hundreds of times, but how often were they actually held liable?

If they actually did pay fines, why shouldn't BA paint a plane saying "Ryanair - Lyin' Air" or something....  Big grin
 
richardw
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sun Jun 15, 2003 6:12 am

Interesting to note that there are complaints about these airlines and their advertising to the Advertising Standards Authority

http://www.asa.org.uk/index.asp?bhjs=1&bhsw=800&bhsh=600&bhswi=783&bhshi=402&bhflver=5&bhdir=0&bhje=1&bhcold=16&bhrl=-1&bhqt=-1&bhmp=-1&bhab=-1
 
777236ER
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RE: Ryanair Offer + Their "thoughts" On Easyjet

Sun Jun 15, 2003 6:55 am

Frankly, permitting to mention competitors by name leaves the door open for very aggressive marketing - so aggressive that it may even distort the truth.

Adverts have ALWAYS distorted the truth. Newspapers, TV shows, radio, movies too. In a media-mad world you can't expect regulation to filter out every phrase or slogan that's offending to someone, or slightly untrue.

BA has all the room it wants to respond to easyJet, Ryanair and Virgin. That they chose not to is upto them.
Your bone's got a little machine