While I'm sure DEN
could stand more competition, I see the DEN
market (at least where F9
flies) as a rare example of rational
fares. Sure, you will rarely if ever see $99.00 (each way based on roundtrip purchase) fire sale fares, but neither will you find the type of fare gouging found in markets where the would-be-if-they-could-be
cartel airlines offer loss-leader fares in hopes of unconscionably fleecing a few business travelers to make up the difference.
Walk up fares are very much within reason. DEN
, for example, can be purchased on full to slightly overbooked (less than authorized overbook) flights for $171.50-191.50 one-way, including all taxes, for same-day travel. While it is possible to pay considerably more (at least on UA
), it would only happen when there is an acute liklihood that the airline would be paying denied boarding compensation.
lower fares can be had in the DEN
market with the typical advance purchase, etc., but the spread between lowest and highest is not the absurd ratio found in many other markets. Bottom line? It works out IMHO that DEN
represents a "novel" concept in airline pricing: pax actually pay their "fair share." The "giveaway and then gouge" pricing model that has put the would-be
cartel airlines in peril is largely non-existent in the DEN
market when compared to others -- at least in markets where F9
is in the picture.