airpearl
Posts: 849
Joined: Tue May 01, 2001 7:42 pm

MAS Decides Against Joining An Alliance

Wed Jul 02, 2003 7:44 pm

MAS managing director Md Nor Yusof was reported today as saying the airline will not be joining a global airline alliance.
The airline would concentrate on more bilateral agreements with other airlines, code sharing and joint marketing efforts.
Md Nor Yusof said joining an alliance was "no longer the flavour of the day."

Interesting perspective that leaves one wondering if it is MAS that has decided against joining an alliance like Skyteam or is it perhaps the other way round?
AF has for some time been courting TG as a possible Skyteam member. Now that KLM seems to be close to joining, could MAS be left out in the cold with the membership preference for TG and BKK as their SE Asian partner?

Link to the story:
http://www.btimes.com.my/Current_News/BTimes/Wednesday/Corporate/20030701234924/Article/
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: MAS Decides Against Joining An Alliance

Wed Jul 02, 2003 7:52 pm

Well I am sure there is a financial amount to belong to any alliance and maybe they feel for that money they could do more with it standing alone. It looks like it has not hurt them so far.
You can cut the irony with a knife
 
rupertvander82
Posts: 400
Joined: Tue Dec 24, 2002 10:19 pm

RE: MAS Decides Against Joining An Alliance

Wed Jul 02, 2003 9:11 pm

Exacatly. MAS might be concentrating on other aspects than to join an alliance. Remember that Malaysians always have an unconventional way in doing business!

Oh well, think that Thai might do the switch, if Lufthansa didn't make an effort to make them stay. I remembered how horrified Thai was when SQ joined Star.
 
Airbus Lover
Posts: 3163
Joined: Mon Apr 10, 2000 10:29 pm

RE: MAS Decides Against Joining An Alliance

Wed Jul 02, 2003 9:55 pm

This is rather surprising... hmmm

Well maybe they feel they'd do fine standing alone and saving the $$ to integrate into the other alliances. But then personally I think joining an alliance like Skyteam with NW/KL/CO in it will be very beneficial to MH.
 
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eta unknown
Posts: 1782
Joined: Wed Jun 13, 2001 5:03 am

RE: MAS Decides Against Joining An Alliance

Wed Jul 02, 2003 11:53 pm

Read between the lines: the alliances didn't want MH as a member! However, due to the cultural inability to admit this, MH would rather issue a press release saying they'll go it alone, rather than saying nothing.
 
Ryanair!!!
Posts: 4079
Joined: Fri Mar 01, 2002 8:55 pm

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 12:04 am

Md Nor Yusof said joining an alliance was "no longer the flavour of the day."

I seriously doubt the credibility of this statement! In this day and age of alliances, it is definitely more economical to transfer your passenger to an onward journey on that country's airline by code sharing through the latter's hub (your spoke)... rather than sending your own aircraft direct to the intended destination at the expense of passenger loads and yields. Eg KUL-JNB-CPT-EZE.

There is an interesting article in this month's issue of Airways regarding this issue. It contains details regarding the One World Alliance. Several articles ago, they wrote about Star Alliance. In fact, in the March issue of Outlook (SIA's employee publication), the new CEO Chew Choon Seng emphasised the importance of an airline joining an alliance to help each other in the present climate of today's aviation environment. Now is not the time for an individual airline to survive on their own and flying to all corners of the globe economically.

Hence, MAS' stance on this is really puzzling unless they do not have the funds to join one currently. Or they were indeed kicked out of the participating process?? Who knows?

My 5 cents...

Welcome to my starry one world alliance, a team in the sky!
 
ZSSNC
Posts: 413
Joined: Mon Feb 03, 2003 6:33 am

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 12:30 am

I think it always depends on the specific circumstances surrounding an airline whether it makes sense for them to join an alliance or not. For some airlines bilateral agreements with other airlines are the better choice, e.g. I think that SAA is much better off with having code-sharing agreements with AF, BD, CX, DL, LY, EK, LH, QF, TG and RG. If SAA joined one of the existing airlines they would lose more passengers than they could possibly gain. I am sure that MH's management has assessed the pros and cons of joining an alliance.

ZSSNC
Airbus A340-600 - the longest temptation in the sky
 
MAS777
Posts: 2757
Joined: Sun Jul 11, 1999 7:40 am

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 7:14 am

Hmm - if indeed this is true - this could spell disaster for MAS and KUL's hub plans. Should TG go to Skyteam - we may see airlines once again pulling out of KUL in favour of BKK - since although you could say MAS will build on the strength of its current code-shares - there will be a distinct LACK of airlines to code-share with in future and current agreements would start expiring.

ETA_Unknown - I doubt the "inability to admit" to things is a concept of Malaysian culture.

 
Triple Seven
Posts: 518
Joined: Fri Apr 07, 2000 10:04 pm

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 9:34 am

My dearest MAS what in the hell are you doing?!?!?!?!?

MAS needs a new compass to point them directions...they are lost. I am lost for words
 
User avatar
eta unknown
Posts: 1782
Joined: Wed Jun 13, 2001 5:03 am

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 10:43 am

Mas777- yes it is- and I used to work for them!
 
aviasian
Posts: 1244
Joined: Mon Jan 08, 2001 8:11 am

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 11:48 am

I share the sentiments of Triple Seven.

Alliances continue to grow and re-invent . . . they have not become worthless, and are not likely for a long while more.

Having an alliance does not mean that the airline cannot code-share or strike up some form of bilateral commercial arrangement with an airline outside of the alliance (or indeed with an airline from a rival alliance).

Polygamy is quite tolerable in aviation!

It remains to be seen how the management of Malaysia Airlines intend to go it alone . . . give it the benefit of the doubt.

KC Sim
Bangkok
 
kjet12
Posts: 894
Joined: Tue Mar 27, 2001 7:33 am

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 1:39 pm

Didn't Virgin also decide to do the same thing?? Im guessing SAA did the same as well. Are there any others?

Kris
AA - Doing what we do best.
 
Guest

RE: MAS Decides Against Joining An Alliance

Thu Jul 03, 2003 2:15 pm

Well said Triple Seven and Aviasian - can't agree with you guys more!

And to illustrate Aviasian's 3rd paragraph that you could still code-share with an airlines from outside of the alliance or from a rival alliance, one example if Air NZ's domestic feed in Australia. This may not be as "concrete", given NZ is seeking to join forces with QF, but NZ's domectic feed in Australia is performed by QF at the moment - and we'', at the moment, they ARE from rival alliances!

 Smile
 
MASkargo
Posts: 180
Joined: Wed Mar 12, 2003 5:25 am

RE: MAS Decides Against Joining An Alliance

Fri Jul 04, 2003 7:14 am

oh my god. what else can i say but 'doh!'
MAS ...just when it seems you are getting your act right, you go and stick your foot in your mouth again. Pull your thumbs out guys....

 
mas a330
Posts: 1476
Joined: Tue Mar 21, 2000 11:12 pm

RE: MAS Decides Against Joining An Alliance

Fri Jul 04, 2003 2:03 pm

MAS ...just when it seems you are getting your act right, you go and stick your foot in your mouth again.

You took the words right out of my mouth, MASkargo.

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