Why not install Legend-style recliners and complete office suites and an individual secretary for each passenger and have hot meals and roof-top windows so you can see the stars and a free lawyer for all transactions made while aboard?
This is not AirTran's business model or niche. FL
offers services for small business entreprenuers, middle-managers, and cheap tourist fares. Adding the weight and expense of IFE does not offer them a competitive advantage in their particular market, at least not right now.
Besides, more and more people have their own carry-on IFE in the form of laptops, portable DVD players, and walk/disc-mans. And there's always the In-Flight magazine.
No, this is not an expense FL
wants on its Profit/Loss sheet.
Those who fail to learn history are doomed to repeat it in summer school.