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"Starlet Alliance" In The Making

Sat Jul 12, 2003 5:20 pm

Hi everybody,

German media are reporting that the low cost carriers of Lufthansa, SAS and British Midland, namely germanwings, bmiBaby and snowflake will form a kind of alliance.

Apparently, these airlines realised passengers are starting to build connexions on their own, so they decided to take advantage of it and rather promote a germanwings/bmiBaby connexion than risking the passenger taking a Ryanair flight instead.

The plans for cooperation include:

- interline connexion tickets, including check-through baggage
- mutual access to reservation systems
- exchange of crews (and possibly aircraft)

Thought you might be interested.

Anything to add?

Daniel Smile
Posts: 1977
Joined: Mon Mar 19, 2001 12:14 am

RE: "Starlet Alliance" In The Making

Sat Jul 12, 2003 6:38 pm

Hmmmm once you have inter-lining and check-thru and responsibility of missed you remain low-cost?
` Yeaah! Baade 152! Trabi of the Sky! '
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RE: "Starlet Alliance" In The Making

Sat Jul 12, 2003 6:51 pm

I thought the whole point of low-cost airlines was to take the cost elements out of the equation; the above could result in lots of refunds, and planes waiting on the ground, which most low-cost airlines say they can't afford.

Mmmm, sure, they're trying to convenience their passengers, but will this result in higher fares? Already people are simply moving to BA etc. if the fare difference narrows to a reasonable gap, so I hope these airlines mentioned are confident of their plans!!
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RE: "Starlet Alliance" In The Making

Sat Jul 12, 2003 6:55 pm

Since low-cost, no-frills flying has become a very serious alternative (and threat) to the short- and medium haul networks of the established airlines, this could become very well a model for the future operations of the European network of Star Alliance. There have been - so far uncommented - rumors about LH considering to outsource some their domestic (and European?) flying to Germanwings for some time, so if they can manage to design a low-cost product, which can also be implemented for connecting traffic, they have a very competitive strategy for the continental flights in their hands.

IMO airlines like LH would probably prefer to outsource much of their domestic and short-haul international network, however complicated legal issues (most importantly the inevitable resistance of their unions) will prevent them from becoming competitive on short routes again.

This is only a very brief statement on a very interesting and complex issue. Big grin

Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
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RE: "Starlet Alliance" In The Making

Sat Jul 12, 2003 10:12 pm

A thing to notice about the name, is that it's been made from "Star Let" which, for someoen who understands Danish, means "Star Light". So that's one word with 2 meanings  Smile/happy/getting dizzy
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RE: "Starlet Alliance" In The Making

Sat Jul 12, 2003 11:36 pm

This seems like a very good idea, each airlines web site could have the combined route map of the three, this would allow people to create their own connections, much like they do anyway with ryanair and easyjets larger networks.

this means it would essentialy be the passengers themselves creating a series of individual flights across the three networks, iliminating the cost of `inter lining` the flights, keeping the fares low, while giving people access to many more destinations and keeping them away from the competition.

roll on starlet alliance!

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RE: "Starlet Alliance" In The Making

Sun Jul 13, 2003 12:01 am

It sound like a great idea. Especially since through-checking of luggage isn't possible on FR flights that would bring a possible LCC alliance a huge advantage over FR.

Talking of LCCs. Is through-checking of luggage possible on WN?

Airbus A340-600 - the longest temptation in the sky
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RE: "Starlet Alliance" In The Making

Sun Jul 13, 2003 12:10 am

This might take away some of the simplification that true LCCs contain but then bmibaby is about as low-cost as BWIA is high yielding.
If you take into account the new EU proposals for compensating passengers for delayed flights etc this could become quite pricy for the airlines involved.
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Joined: Thu Jan 30, 2003 2:48 am

RE: "Starlet Alliance" In The Making

Sun Jul 13, 2003 3:24 am

Now we just need the US LCC's to take some advantage of this. More and more I see people flying to MDW on C8 and connecting to FL or F9 and on occassion WN...but WN will more than likely never ally themselves with another airline.
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RE: "Starlet Alliance" In The Making

Sun Jul 13, 2003 7:34 pm

i wonder why they haven´t come up with this from the beginning? i mean, first their was bmibaby, then germanwings and snowflake just following months behind.
ok, LH wasn´t fond of creating a low-cost airline and so they waited before coming up with 4U, but aligning those no frills-airlines now will generate some major costs...

needless to say that through-checking one´s baggage from first to final destination will make travel easier for the customers of those three LCCs, but i highly doubt those airlines will benefit from that from marketing perspective. i believe that most people traveling on LCCs do not expect and in most cases are not familiar with such a service.


If only pure sweetness was offered, why's this bitter taste left in my mouth.

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