upsmd11
Posts: 643
Joined: Sat May 17, 2003 10:56 am

Jet Blue New City Rumors

Sun Jul 13, 2003 9:55 am

Hello,

A friend of mine was talking last night about general topics and she mentioned she had heard that Jet Blue may be coming to serve SDF. I can't imagine them doing this with the A320 but hopefully we'll get service from the RJ190.

Does anybody have any information to substantiate this great rumor?

John
 
UN_B732
Posts: 3529
Joined: Wed Jul 04, 2001 12:57 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:07 am

All the new A/C have to go somewhere.
-UN
What now?
 
FLAIRPORT
Posts: 3863
Joined: Thu Oct 26, 2000 10:46 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:15 am

If I was Neelman, I'd go to MSP now. I have friends that live there (13 and 15 years old, to aviation people) who knew about jetBlue and wanted to fly them! They are probably the most popular airline in MSP that doesn't fly there. after MSP, I'd start ATL-FLL and ATL-MSP and ATL-JFK.

How about Honolulu from Oakland or Long Beach or Seattle?
Anchorage?
Canada?
NEXT FLIGHT: FLL-ATL-HPN on FL
 
I LOVE EWR
Posts: 803
Joined: Mon Jan 28, 2002 6:07 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:22 am

I've heard NRT, HKG, LHR, CDG, FRA, AKL, and SYD through 'MY' grapefine.

 Yeah sure
 
FLAIRPORT
Posts: 3863
Joined: Thu Oct 26, 2000 10:46 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:27 am

yes, there will be a pacific fleet of brand new A380's! lol
NEXT FLIGHT: FLL-ATL-HPN on FL
 
MAH4546
Posts: 24557
Joined: Wed Jan 24, 2001 1:44 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:30 am

No more new destinations this year, and no ATL-JFK either. Look for FLL-OAK by December, however, and probably one or two either "connect the dot" routes, most likely involving FLL or LGB.
a.
 
syncmaster
Posts: 1926
Joined: Mon Jul 15, 2002 9:55 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:32 am

JetBlue need's to come to more locations in the midwest, such as Chicago or Detroit, or even smaller cities such as Ft. Wayne, IN and Grand Rapids, MI. I think they would find there place nicely in these communities plauged with nothing but major airlines (in most cases anyways, ATA flys to both of theese locations, but more LCC carriers would be nice).
 
flyguy1
Posts: 1660
Joined: Wed Jun 23, 1999 9:45 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:34 am

MAH,
Neeleman has said that Jetblue would add one more new city this year. When did you hear otherwise?
727, L1011, MD80, A300, 777-200, 737-300, 737-700, 747-400, 757-200, 737-800, A320. E190, E135, 767-200, CRJ9
 
MAH4546
Posts: 24557
Joined: Wed Jan 24, 2001 1:44 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:37 am

MAH,
Neeleman has said that Jetblue would add one more new city this year. When did you hear otherwise?


If I am not mistaken, wasn't that city San Diego?
a.
 
venuscat2
Posts: 461
Joined: Fri Sep 08, 2000 1:44 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:53 am

Ahh the weekly, "What will jetblue's next new city be" topic.....

Jetblue would be very welcome in GRR. We're dominated by NW.
 
syncmaster
Posts: 1926
Joined: Mon Jul 15, 2002 9:55 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:57 am

All Michigan Airports are dominated by NWA. :P
 
United777
Posts: 2196
Joined: Wed May 19, 1999 8:04 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 11:56 am

OAK-SEA or LGB-SEA would be sweet. I love flying Alaska Airlines and Horizon Air on these routes but flying Jet Blue would be something new! I would love to watch TV on the flights.

Anybody know why they haven't started either of the two routes?
 
I LOVE EWR
Posts: 803
Joined: Mon Jan 28, 2002 6:07 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 12:31 pm

How about Honolulu from Oakland?

Nope not going to happen. Aloha Airlines has carved a VERY nice niche in the OAK-HNL market (and other OAK to Hawaii Routes) and there is NO way they would let someone else enter that market.

That being said however, Aloha and Jetblue COULD (I am purely speculating) launch a 'codeshare' of some sort. For example they could coordinate their schedules and allow people to buy tickets on each other carriers direct from JFK-HNL etc. I know LAS is a BIG vacation spot for Hawaiians and they could codeshare on those flights as well.
 
DTWNWA
Posts: 167
Joined: Sun May 18, 2003 12:51 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 12:53 pm

They should start flying more midwest cities. The yield premium is the highest in Detroit and the fourth highest in MSP.

http://www.freep.com/money/business/dtw8_20030708.htm
 
syncmaster
Posts: 1926
Joined: Mon Jul 15, 2002 9:55 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 1:17 pm

Exactly. Chicago and Detroit have a LOT of air traffic, one being the largest hub and second largest hub for the world's largest airlines, and the other being the largest hub for NWA. It would really help in the Midwest market, that is completely and utterly dominated by NWA and UAL.
 
DTWNWA
Posts: 167
Joined: Sun May 18, 2003 12:51 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 1:21 pm

Yep, 60% hub premium is not small in Detroit and 46% in MSP.
 
aerlingusa330
Posts: 224
Joined: Thu Dec 14, 2000 6:40 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 2:26 pm

I think jetBlue will be introducing the JFK-RIC route. Now that Phillip Morris has moved many many employees to Virginia, this route will be utitlized very much. JFK is the number one destination out of KRIC. Also, there are no low-cost carriers at RIC yet, and jetBlue will revolutionize RIC. Southwest plans on coming to Ricmond, but not for a few years when their financial status tells them they can. I'm almost positive that this will happen, after all, he did have lunch with the Governor of Virginia and took a tour of Richmond International Airport.
Shamrock 136 heavy cleared for takeoff runway niner.
 
chepos
Posts: 5938
Joined: Sat Dec 02, 2000 9:40 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 3:03 pm

It has been rumored for the past couple of months that JetBlue would be adding SJU-FLL, I wish we could see these 2 city pairs connected in what's left of the year.
Or will we see an increase in frequencies on the SJU-JFK flight which is already being operated 5 times a day.

View Large View Medium
Click here for bigger photo!

Photo © Jonathan Icasas


Chepos
Fly the Flag!!!!
 
scottysair
Posts: 6442
Joined: Tue Mar 28, 2000 4:07 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 9:53 pm

Hey Chepos,

Where did you hear about rumors about new nonstop from SJU-FLL by the couple months ago? If I still hear about to begin nonstop from SJU to FLL anytime soon. I still waiting to hear on jetBlue new routes from FLL-OAK into the December 2003. I will be monitor on their news at the www.jetblue.com myself, ok? Well, talk ya later!

Regards!

Scott W.
 
DTWNWA
Posts: 167
Joined: Sun May 18, 2003 12:51 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 10:46 pm

Keep in mind the stage length of each flight. JB will try and fly long routes. Only when the RJs arrive will they start flying short distance.
 
georgiabill
Posts: 744
Joined: Sat Mar 01, 2003 11:53 pm

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 11:31 pm

The Manchester Union Leader recently reported that MHT was in discussions with Jet Blue about starting service from MHT. The article also indicated that Jet Blue was also in discussions with Massport about begining service from BOS. I can only speculate on which routes Jet Blue would fly from MHT, most likely MHT to JFK. The article also indicated that MHT was in dicussion with both American and Airtran about begining service from MHT. Presently SWA is the dominate carrier at MHT in terms of number of flights and passengers carried. SWA on September 10 is to begin nonstop service on the MHT-LAS route.
 
flyguy1
Posts: 1660
Joined: Wed Jun 23, 1999 9:45 am

RE: Jet Blue New City Rumors

Sun Jul 13, 2003 11:53 pm

Mah,
From what I read, there will be one more city after San Diego, time will tell. Also, as of today JFK-SJU is being flown 6 times per day. I do not know for how long though.
727, L1011, MD80, A300, 777-200, 737-300, 737-700, 747-400, 757-200, 737-800, A320. E190, E135, 767-200, CRJ9
 
ont 737
Posts: 606
Joined: Fri Mar 23, 2001 10:19 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:27 am

The second daily SAN-JFK flight starts tomorrow. (7/14) After that we have no new routes, cities, or flights announced. I can only assume a big announcement is on the horizon.
 
MSYtristar
Posts: 7543
Joined: Sat Aug 27, 2005 12:52 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:33 am

Station manager for JetBlue in New Orleans said he expects a 2nd JFK nonstop by the end of the year. That would be good to see.


Steve in N.O
 
User avatar
STT757
Posts: 13200
Joined: Tue Mar 28, 2000 1:14 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:43 am

"JFK is the number one destination out of KRIC"

Are you sure it's JFK? I don't think there are any flights by anyone between JFK and Richmond, perhaps you meant NYC not specifically JFK?
Eastern Air lines flt # 701, EWR-MCO Boeing 757
 
ouboy79
Posts: 4111
Joined: Sun Nov 18, 2001 1:48 pm

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 1:56 am

UPSMD11 - There is no RJ190, there is an Embraer 190 which is marketed and named as such (unlike its younger ERJ siblings). By all accounts it is a mainline aircraft and will be flown as such, even the 170 will be mainline at US Airways.

Syncmaster - ATA doesn't serve FWA, so they would benefit quite a bit. However, the catchment area of FWA isn't that large and therefore would have a limited market and would likely require a local subsidy.

I do agree, JBLU needs to look at the DTW and MSP areas. It is going to come down to which city is willing to cough up the most. DTW you have FNT or TOL which would get the service, and TOL recently coughed up $225k in local dollars for TransMeridian service to SFB & LAS. On the flip side, FNT is a shorter drive to the more wealthy Detroit burbs. So who knows there...they could probably get away with both and make it work. MSP...no real way to get around that then to go right after them directly like ATA.
 
User avatar
chrisnh
Posts: 3350
Joined: Tue Jun 29, 1999 3:59 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 2:02 am

Manchester--even though I live up here--doesn't (and shouldn't) have any sort of 'claim' to be the 'next new city' on JetBlue's route map. Yes, we're one of Southwest's very top stations in terms of load factor, and yes, many believe that Southwest and JetBlue can co-exist quite nicely (I'm one of them). But there are many other cities with solid claims; we're just one of a long list.

I think rather than speculating WHAT new city will be announced next, the smart thing might be to go to Airbus' web site and see if there is any mention about JetBlue's delivery schedule for their A320s. That, more than anything else, will likely dictate the timing of JetBlue's press releases on new cities.
 
Guest

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 5:24 am

I keep hearing rumour that they're looking at starting trans-border. Something like YYZ-JFK and/or YYZ-FLL.
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 5:29 am

I think until JetBlue makes a formal announcement on new cities and service then all this is just that, rumors. Also any airline and business for that matter would never tip there hand and announce anything prior to starting to give the competition a leg up.
You can cut the irony with a knife
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 7:52 am

I could definitely see them @ BOS or MHT. As for MHT, I think AirTran could be a good possibility, since Delta's the only airline to fly the ATL-MHT route. The loads are pretty good for Delta (which must mean they're only slightly overcharging) since they took the route back over from ASA (when ASA was flying the route, the flights always went out overbooked, and now Delta's flying two dailies with MD-88s).
 
FLAIRPORT
Posts: 3863
Joined: Thu Oct 26, 2000 10:46 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 9:07 am

since these are just "rumors", let me start some
SEA-ANC?
JFK-YUL (popular rail route)
BUF-FLL (nonstop... this was jetBlue's origional route via JFK)
JFK-Bermuda
JFK-Nassau

I can seriously forsee after the EMBs start to come in a midwest expansion. using the A320s that were on the BTV, ROC, and SYR routes as well as some LGB-OAK and all LGB-LAS. look for JFK-Washington and JFK-BOS when the EMBs come in. jetBlue is a perfect business airline that can benifit from a "shuttle" type service.
NEXT FLIGHT: FLL-ATL-HPN on FL
 
MAH4546
Posts: 24557
Joined: Wed Jan 24, 2001 1:44 pm

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 9:40 am

BUF-FLL (nonstop... this was jetBlue's origional route via JFK)


Yes, definitley. South Florida-Buffalo is a big O&D route, over 300 passengers a day. I could also see FLL-BVT with the RJs. jetBlue has talked about serving Nassau, as well as Orjanested in Aruba, but from FLL instead of JFK.
a.
 
prosa
Posts: 5389
Joined: Sat Oct 27, 2001 3:24 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 10:07 am

look for JFK-Washington and JFK-BOS when the EMBs come in. jetBlue is a perfect business airline that can benifit from a "shuttle" type service.

Business travelers generally prefer LGA over JFK. Maybe that will change once AirTrain opens, if it ever does.
"Let me think about it" = the coward's way of saying "no"
 
upsmd11
Posts: 643
Joined: Sat May 17, 2003 10:56 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 10:59 am

Ouboy79 -- Sorry for the wrong name on the Embraer 190.

To everyone else -- I didn't mean to start the same thread as we always see, though it seems I did. It was just something new my friend had heard (she works for an airline too) and I thought I would see if there was any new information out there.

Thanks,
John
 
FLAIRPORT
Posts: 3863
Joined: Thu Oct 26, 2000 10:46 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:13 am

CAUTION...UNRELATED QUESTION AHEAD!!!!!!

Does B6 have DirecTV on Puerto Rico flights. what is the limit of the sattelite?
Also, do they have regular radio?
NEXT FLIGHT: FLL-ATL-HPN on FL
 
MSYtristar
Posts: 7543
Joined: Sat Aug 27, 2005 12:52 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:24 am

There is no DirecTV service on all flights between JFK and SJU.


Steve in N.O
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:59 am

I understood that they let it operate until the signal was no longer.
You can cut the irony with a knife
 
JayDavis
Posts: 1870
Joined: Wed Jan 10, 2001 1:09 pm

Question To MYStristar

Mon Jul 14, 2003 12:13 pm

JetBlue only has one flight a day to MSY?
How can that even be successful?
Wow..........I didn't realize that......

 
MSYtristar
Posts: 7543
Joined: Sat Aug 27, 2005 12:52 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:23 pm

Yep, only 1 flight to MSY. You'd think that with over 1500 passengers/day travelling between the two cities, there would be plenty of people to justify a 2nd flight. The manager seemed very positive that it was coming back.

All is not lost in this market however. In October, we'll see American add a 2nd LGA-MSY flight as well as Continental adding a 4th EWR-MSY flight.

Steve in N.O
 
Continental
Posts: 5222
Joined: Sun Jun 25, 2000 3:46 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:32 pm

I think MSP would be a great route. They'd go in direct competition with NWA. Since a lot of the flights from MSP-New York area are generally almost full all the time, it'd be great. The people here at MSP really need a lower cost airline. Have you seen Sun Country recently!? My dad knows SCXs flight dispatcher, and he told my dad that all the flights are full. I looked online, Sun Country is BOOKED. People really do want low fares here at MSP!

co
 
JayDavis
Posts: 1870
Joined: Wed Jan 10, 2001 1:09 pm

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:37 pm

The rumor I heard today at DFW is that JetBlue will start service to DFW from JFK and LGB and possibly 9 more cities........I think the first part of that rumor could possibly be true. As for the 9 more cities, I kind of doubt that.

I also heard the rumor that Jet Blue was going to buy the Fairchild Dornier factor and start up the RJ production line again because they didn't want to wait as long as it is going to take for the ERJ's  Smile


Jay
 
us330
Posts: 3409
Joined: Tue Aug 08, 2000 7:00 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:44 pm

Well, there are those four gates that will be vacant once CO moves to be with Delta and Northwest, and there is talk that a lcc will come in and fill those gates. In fact, a carrier, which hasn't been named by DFW's pr people, has apparently bought all four gates, so that Jet Blue rumor may not be that far off. See how AA takes to Neeleman picking a fight on their home turf. I think AA will be disappointed to find that Jet Blue won't be a pushover like Vanguard, Western Pacific, and Sunjet were.
 
Danny
Posts: 3714
Joined: Thu Apr 25, 2002 3:44 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:50 pm

Buying Dorniers wouldn't be wise as they are focused to keep low cost per mile.

View Large View Medium
Click here for bigger photo!

Photo © Daniel Wojdylo



Daniel
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:51 pm

Well I can imagine JetBlue waiting for the RJ's since they are not getting any! The 190's are actually mainline aircraft and not part of the RJ family.
You can cut the irony with a knife
 
JayDavis
Posts: 1870
Joined: Wed Jan 10, 2001 1:09 pm

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 12:59 pm

Luv2fly,

You got me !! I forgot that the 190's are not RJ's. My mistake. Still wonder if that is a good idea for JetBlue. I thought the success of many of the lcc's was one fleet type? I know that Air Tran, America West and Frontier have different fleet types, but F9 is going to an all Airbus fleet. I'm sure David and his guys up at JFK REALLY thought this through but it just seems weird to me.

I don't think Neeleman is worried about AA. I think this is one guy who is so focused on his own airline, he doesn't worry that much about what the other guys are doing. As long as JetBlue is going well, he is focused on that airline, only if you ask me..........


Great comment by Daniel also !!

Jay
 
ont 737
Posts: 606
Joined: Fri Mar 23, 2001 10:19 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 9:10 pm

Well, its not a new city but we just announced a 3rd SAN-JFK flight that will start in Sept.
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:21 pm

JayDavis

I believe you said what I have been trying to get accross to the masses.

I don't think Neeleman is worried about AA. I think this is one guy who is so focused on his own airline, he doesn't worry that much about what the other guys are doing. As long as JetBlue is going well, he is focused on that airline, only if you ask me..........

And this might be wise for other airlines to do as well. Worry about getting your house in order before you worry about what others are doing....
You can cut the irony with a knife
 
AeroGlobeAir7
Posts: 569
Joined: Wed Jan 24, 2001 12:09 pm

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:36 pm



Maybe I'm being unrealistic, since Jetblue seems to be focusing itself on the Florida, California, & other higher density routes, but I'd love to see them come to Kansas City. Right now Midwest to LaGuardia is the only nonstop flight to NYC, and it is certainly a route deserving of more service. The Kansas City-New York route is historically a profitable one (not to mention just historical period, TWA was very successful back in the day with the MCI-JFK route), and I don't doubt one bit that Jetblue could fill their A320s with a couple or three frequencies daily. Vanguard did a good job with their Mad Dogs to LaGuardia, well enough they even had mighty American moving into the market, that was, until Vanguard kicked the bucket and AA decided not to launch the route anyway. Southwest has a pretty firm grip on the low fare market in Kansas City, but the problem is they have very little service to the Northeast, something JetBlue could take advantage of and probably not only carve a niche out for itself here in Kansas City, but take away some of Southwest's service on their MCI-BWI route (which connects us with Islip, Buffalo, etc.). I've just been hoping to see the bluebirds here in KC for awhile, and now that Vanguard's gone *sniff* it seems more opportune than ever for that to take place. I'll just keep hoping.  Smile/happy/getting dizzy

Andrew
AeroGlobeAir7
BABY BOEINGS ALL THE WAY
K-S-U-WILDCATS!!!
 
User avatar
STT757
Posts: 13200
Joined: Tue Mar 28, 2000 1:14 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:45 pm

"Right now Midwest to LaGuardia is the only nonstop flight to NYC, and it is certainly a route deserving of more service"

CO flies daily between EWR and MCI, EWR is the exact same distance from Mid-Town Manhattan as JFK(travel between Mid-Town and EWR is easier).
Eastern Air lines flt # 701, EWR-MCO Boeing 757
 
User avatar
STT757
Posts: 13200
Joined: Tue Mar 28, 2000 1:14 am

RE: Jet Blue New City Rumors

Mon Jul 14, 2003 11:50 pm

From the Newark Star Ledger http://www.nj.com

"A new flight plan

JetBlue CEO sees $3 billion in smaller jets as the key to a larger coverage area


Wednesday, June 18, 2003


BY JOSEPH R. PERONE
Star-Ledger Staff

JetBlue Airways Chief Executive David Neeleman stays awake in bed some nights staring at the ceiling and thinking about new cities his airline could serve.

For once, though, the entrepreneur is thinking small.


In three years, Neeleman has built the nation's fastest-growing airline with a simple formula: Use a single type of plane, a 162-seat Airbus jet, slash costs and keep fares low enough to pack in budget-conscious families and business travelers.

Now, the CEO is betting $3 billion -- and perhaps the future of the company -- on a fleet of 100-seat jets aimed at providing direct service to small and medium-sized cities from upstate New York to Florida and freeing larger jets to fly to new places such as Mexico and the Caribbean.

"It's a gutsy move," said airline consultant John Pincavage Jr., president of Pincavage Associates in Westport, Conn. "He's giving himself more opportunities to fail and more opportunities to succeed."

The move, during the industry's worst downturn, is hardly surprising for an airline that enjoys tweaking the established carriers. After all, JetBlue is making money when competitors are losing billions, and next year is on track to become the first carrier in history to post $1 billion in annual sales in less than five years of operation.

But critics wonder if the company is following the same strategy as another upstart, People Express Airlines, which went on an ill-fated expansion binge during the 1980s only to buckle under its own weight. Since then, a series of budget carriers have floundered.

Neeleman told a Merrill Lynch conference last week he will not repeat the mistakes made by others.

"By getting another aircraft type, is this like People Express flying 747s to Brussels?" he said. "We don't believe it is."

Smaller regional jets such as the Brazilian-made Embraer 190 are the latest rage in the industry. It is easy to see why. JetBlue says it needs only 65 passengers per flight to break even with that plane, compared with 113 passengers on its mainstay A320.

They also provide airlines with the ability to serve smaller markets outside the hub and spoke system. Continental Airlines, the largest carrier at Newark Liberty International Airport, has even set up its own separate regional carrier, ExpressJet, using Embraer aircraft.

With a range of 2,000 miles, the Embraer could allow JetBlue to serve new markets such as Indianapolis, Cleveland, Pittsburgh, Portland, Maine, and Charlotte, N.C.

Then, the airline could use its A320 jets to begin service to Cancun, Mexico, Toronto, Montreal and St. Kitts or St. Thomas in the U.S. Virgin Islands, bolstering its competitive advantage. It costs JetBlue about 6.3 cents a mile to operate its A320 aircraft, analysts said, while major carriers are spending about 10 cents a mile to stay in the air.

JetBlue also could fly an A320 to the Caribbean in peak winter months and an Embraer 190 during the summer. The airline could fly the larger plane to Canada during the summer and use the smaller plane in winter.

"They look for overpriced markets and then try to stimulate demand with low fares," said airline analyst Ray Neidl of Blaylock & Partners in New York. "The question is whether they can integrate this new equipment efficiently, and will the numbers work out."

The Embraers cost about a penny a mile more to fly because they have fewer seats from which the carrier can derive revenue. So, Jet Blue said it will raise prices a few bucks more than its usual fares.

"While this may seem a deviation from the low cost carrier's one-plane type model, we believe this new aircraft type will actually offer further flexibility for JetBlue and offer further expansion opportunities for the carrier," Merrill Lynch analyst Michael Linenberg said.

Growth does come with risks, though, said Susan Donofrio, analyst for Deutsche Bank Securities.

"There will be operational challenges to managing this new growth through both a new aircraft type and facility issues," she said.

News that Jet Blue was buying 100 of the Embraers for delivery starting in 2005 sent the airline's shares lower last week because investors worry the airline's cost structure -- almost half of what major airlines must spend -- could be in jeopardy.

It is that cost structure that allows Jet Blue to charges fares as low as $49 to upstate New York and $299 to the West Coast. Those fares attract a sizable number of passengers from New Jersey, the airline said.

Major airlines aren't sitting still waiting for JetBlue to eat their reheated lunch.

United Airlines lowered fares on more seats to the West Coast to match JetBlue, and Delta and Continental are using larger planes to fight the upstart on routes to Florida, said Geoff Silvers, marketing director for online travel service Orbitz.com of Chicago.

"The longer term issue for JetBlue is can they sustain the same loyalty as a United when business flying becomes more popular," he said. "Major carriers have much better (route) coverage across the world, and that gives travelers a better opportunity to redeem their frequent flyer miles."

Delta Air Lines, which competes with JetBlue at JFK, has countered with its own discount service -- Song Airways. Song will begin flying from Newark to Fort Lauderdale, Fla., on July 14 and to Orlando, Fla., on July 21.

The carrier will offer fares ranging from $79 to $299, digital TV service and allow passengers to play video games against each other. A la carte food available will include free-range chicken wraps, vegetable soft tacos and summer gazpacho.

"We're upping the ante," Song Airways spokeswoman Stacy Geagan said. "We're out to revolutionize customers' expectations on what low-fare service should be."

That concept sounds familiar. "

Eastern Air lines flt # 701, EWR-MCO Boeing 757