Guys, you need to be careful what you write. You are tending to distort a couple of results and use them to paint a picture of empty planes and seriously declining yields (with no corresponding look at rapidly falling costs, or last-minute seat prices, which, if you have a look, you will find might compensate handsomely for all those 45 euro (or cents) fares). - I can assure you, flights leaving STN
in the last week have been running on full.
The promotions are on-going as ever - that is simply a fundamental part of Ryanair's strategy of getting people on planes - in most cases (including the latest) they are limited to certain days, dates, times and routes.
Try getting a cheap fare to Italy or France (or indeed anywhere else) in the next 2 weeks - you'll find that to the majority of destinations, fares are available, but at considerably more than you might expect (up to 209 pounds one-way on one recent flight!!)
I wasn't at work yesterday, neither will I be today, but a number of colleagues have been called in to deal with numbers - and there are plenty of other sources to beef up the income - pax who have made a mistake in the booking process have to pay up, and there are always plenty of those. About 250 last-minute walk-ons turned up yesterday, and they certainly would NOT have been paying 35cents/pence for the privilage. These are usually the poor souls that have to pay....*ahem*.....over 100 pounds each way for a flight....
Who knows where Ryanair will be in the future, but judging by their current performance, they are not yet in trouble.