Why is it not necessary correct?? that is why I said "IN MOST OF
THOSE CONNECTING FLIGHTS FARES TEND TO
RECOGNIZE THE FARE YOU WILL PAY FOR BOTH LEGS"; in your example, you have a non-stop flight available, so do you think someone will take the connecting flight instead of the non-stop if the connecting flight was a lot more expensive??? In this case, Southwest gives you the option of a connecting flight in order to have more alternatives... correct me if I'm wrong. I mean, in the article you post it is stated clearly:
"The vast majority of its passengers -- 76 percent -- travel from one city to another without connecting."
In my last post I said: "And this is because they are not a hub and spoke airline, they get their major business from point to point flights"; the words major business could clearly be 76% of their passengers.
"The downside is that an increase in connecting tickets could chip away at Southwest's profit margin, since point-to-point tickets are more profitable"
Southwest knows exactly that they are not able to offer many connecting options to passengers since that will affect profits...
For example: I travel a lot between Houston and Columbus, OH
and I always get the following option:
Round Trip restricted fare for August = $536.00
Round Trip Fun Fare for August = $376.00
Round Trip restricted fare for August = $312.00
Round Trip Fun Fare for August= $230.00
Round Trip restricted fare for August = $170.00
Round Trip Fun Fare August = $112.00
Doing a little math: HOU
bought in two separate tickets
Restricted Fare = $482.00
Fun Fare = $342.00