CHRISBA777ER
Topic Author
Posts: 3715
Joined: Thu Mar 01, 2001 12:12 pm

Sterling European Airways - What Can You Tell Me?

Thu Jul 24, 2003 6:07 pm

Its an interesting company, and I'd like to know more about them if possible - what can you guys tell me about them?

Rgds,

CM
What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
 
ARN
Posts: 255
Joined: Tue Feb 20, 2001 12:34 am

RE: Sterling European Airways - What Can You Tell Me?

Thu Jul 24, 2003 6:48 pm

Sterling European started as Sterling Airways, formed by the founder of Danish travel agency Tjaereborg in the 50s. Sterling operated one of the worlds biggest fleets of Sud-Caravelles. The airline was actually in the 70s the biggests charter company in Europe. The Caravelles were later switched to 727s.

Following the decline of non-scheduled travelling Sterling was transformed into a low cost scheduled carrier a couple of years ago. It operates a fleet of 8? 737-800s from ARN, CPH, OSL and other Scandinavian airports to destinations in southern Europe (mostly Spain). Sterling also competes with SAS on their home turf serving CPH from both OSL and ARN.

Sterling seems to be a well managed airline and has shown profits the last couple of years.
 
copenhagenboy
Posts: 541
Joined: Fri Sep 14, 2001 11:03 pm

RE: Sterling European Airways - What Can You Tell Me?

Thu Jul 24, 2003 7:49 pm

Sorry but it has not shown profit for the last 3 years
 
ARN
Posts: 255
Joined: Tue Feb 20, 2001 12:34 am

RE: Sterling European Airways - What Can You Tell Me?

Thu Jul 24, 2003 7:52 pm

Copenhagen Boy:

I trust your info on Sterling and profitability. I got that info from the latest issue of Swedish magazine "Travel News".
 
backfire
Posts: 3467
Joined: Fri Oct 06, 2006 8:01 am

RE: Sterling European Airways - What Can You Tell Me?

Thu Jul 24, 2003 7:58 pm

The managing director, Johnni Overbye, tragically died just a few weeks ago. He was only 45 and a pleasant guy to talk to.

Torben Anker Sorensen has succeeded him.
 
gkirk
Posts: 23346
Joined: Thu Jun 15, 2000 3:29 am

RE: Sterling European Airways - What Can You Tell Me?

Thu Jul 24, 2003 8:16 pm

They have nice colourful liveries  Big grin
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
PKK
Posts: 180
Joined: Fri Apr 18, 2003 3:03 am

RE: Sterling European Airways - What Can You Tell Me?

Fri Jul 25, 2003 3:55 am

 
SAS-A321
Posts: 348
Joined: Thu Mar 14, 2002 11:44 pm

RE: Sterling European Airways - What Can You Tell Me?

Fri Jul 25, 2003 5:02 am

They leased two 737-700 from Maersk Air during this summer. They are white with a blue tail.
It's Scandinavian
 
prebennorholm
Posts: 6419
Joined: Tue Mar 21, 2000 6:25 am

RE: Sterling European Airways - What Can You Tell Me?

Tue Jul 29, 2003 6:45 am

In my company we have a lot of people traveling between the three Scandinavian capital cities - where Sterling flies scheduled.

We must use Sterling over SAS whenever possible.

But it is almost never "possible".

Meetings are normally planned to NOT fit to Sterling schedules. The reason is the poor check-in procedures (and often baggage retrieval) compared to SAS.

People generally don't care much about (lack of) comfort for a 40-50 minutes flight. But they do care when they have to stand 45 minutes in a check-in queue for such a journey, when it can easily be avoided by flying SAS.

If Sterling wishes to grow out of the super low-yeald laisure business and into the spontaneous medium-yeald business market, then they should rush out and do some improvements on the ground.
Always keep your number of landings equal to your number of take-offs

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