Jaspike
Topic Author
Posts: 4843
Joined: Sat Feb 23, 2008 1:40 pm

EasyJet Defends Breasts Advert

Wed Jul 30, 2003 7:20 pm

http://icwales.icnetwork.co.uk/0100news/0600uk/content_objectid=13234743_method=full_siteid=50082_headline=-EasyJet-defends-breasts-advert-name_page.html

I haven't seen the advert, but it sounds amusing.

A total of 186 people contacted the Advertising Standards Authority to label the newspaper advert "offensive and demeaning to women" and for "trivialising the war in Iraq".

That's a total of 186 people with no sense of humour. Why does everything have to be so politically correct- some people...

Josh

Edit: You obviously can't have lowecase first letters for the subject... should be easyJet Laugh out loud

[Edited 2003-07-30 12:21:50]
 
Alpha 1
Posts: 12343
Joined: Sat Feb 03, 2001 12:12 am

RE: EasyJet Defends Breasts Advert

Wed Jul 30, 2003 7:48 pm

The link didn't work.
 
GDB
Posts: 12652
Joined: Wed May 23, 2001 6:25 pm

RE: EasyJet Defends Breasts Advert

Wed Jul 30, 2003 7:52 pm

The model EasyJet used for the ad was contacted, she was not too pleased as she'd had bad experiences with them and vowed never to fly on them again.
 
Jaspike
Topic Author
Posts: 4843
Joined: Sat Feb 23, 2008 1:40 pm

RE: EasyJet Defends Breasts Advert

Wed Jul 30, 2003 7:58 pm

It worked earlier.

Anyway, here's a BBC one:

http://news.bbc.co.uk/2/hi/uk_news/3108309.stm

Josh
 
Leej
Posts: 291
Joined: Fri Apr 20, 2001 10:39 pm

RE: EasyJet Defends Breasts Advert

Wed Jul 30, 2003 8:32 pm

Well - at least these 'wepaons of mass-destruction' actually exist!
 
Delta777-XXX
Posts: 940
Joined: Sun Jun 11, 2000 3:50 am

RE: EasyJet Defends Breasts Advert

Fri Aug 01, 2003 7:13 am

Where can we see the ad?
 
AvObserver
Posts: 2392
Joined: Sat Apr 06, 2002 7:40 am

RE: EasyJet Defends Breasts Advert

Fri Aug 01, 2003 7:35 am

It was posted here sometime ago but I didn't find it. Though not offended myself, such an ad would never fly here in the U.S., these days, with feminism a bit more militant than in Europe, despite all of the 'jiggle' in our entertainment. It doesn't help that the model herself is unhappy with Easyjet. Yes, the ad catches attention (oh boy, and HOW!  Big grin) but in the long run, Easyjet will probably be rueing the day it or its' ad agency dreamed up the campaign. Ads should be very careful not to offend any demographic, no matter how small.
 
tombezza
Posts: 81
Joined: Fri Nov 24, 2000 8:48 am

RE: EasyJet Defends Breasts Advert

Fri Aug 01, 2003 8:02 am

'Ads should be very careful not to offend any demographic, no matter how small'

Terrible thing, being a bit light hearted at times... I certainly hope easyJet, Ryanair et al (hmmm... are there any others?) don't stop running their low budget, big impact ad campaigns.

The point here is that the average Brit doesn't give two hoots about demographic yadayadayadayada; we know what's funny, and quite often that involves annoying some people. In a way, that's what's funny... Sure, feminism means as much here as anywhere, but if you can do it with a tongue in your cheek, the chances are that you'll get away with it...

tombezza
 
AvObserver
Posts: 2392
Joined: Sat Apr 06, 2002 7:40 am

RE: EasyJet Defends Breasts Advert

Fri Aug 01, 2003 8:30 am

Actually Tombezza, I agree with YOUR philosophy, not the one I was spouting. I was just telling it how it is in the States, here, us being so steeped in political correctness thanks to BOTH the Clinton and Bush administrations. It's obvious Easyjet wasn't out to offend anyone but in the U.S., it's to easy to get on someone's hit list by running provocative ads like that. I'm GLAD you in the U.K. are much more laid back about such things. By the way, I've been a big fan of both the late, great Benny Hill and the legendary Monty Python troupe so I, myself, am HARDLY bothered by raunchy humor. Too bad here, at least, were saddled by too many prudes. My personal appraisal of the ad is a resounding thumbs (or another nether part of the male anatomy) UP!  Big grin
 
cloudy
Posts: 1613
Joined: Sat Apr 06, 2002 3:23 pm

RE: EasyJet Defends Breasts Advert

Fri Aug 01, 2003 8:33 am

It can actually pay off to offend people if you are not well known to the general public yet. The resulting controversy is free publicity for you. Many people who might not have never heard of you would suddenly know who you are. People are always more comfortable booking with someone they know - even if it is only a vague recollection from a newspaper article or TV special.

But if you are already well known - you loose more people by offending them or causing them to question you than you gain by the greater publicity. When you get beyond a certain size and enough of the public already knows you, it pays to offend as few people as possible. One sees this in politics as well. The one leading in the polls usually takes fewer risks than the one trailing. Goofy tricks and deliberate bombastic remarks are nearly always done when a candidate thinks he is not getting noticed enough.

Note that Southwest had some adds early on that would be considered offensive nowdays because of their blatent sex appeal. Not only have times changed, but so has Southwest. It is no longer as neccesary to get noticed, and they have a broader and larger customer base that they must be carefull not to offend.

Who is online

Users browsing this forum: Baidu [Spider], Bing [Bot], DeltaRules, Google [Bot], Google Adsense [Bot], GSP psgr, JerseyMike, jetmatt777, Kenmuir, n0ct, notconcerned, PhoenixVIP, poolkeeper, qf789, ScottB, smi0006, southwest1675, transit, USAirKid, Yahoo [Bot] and 267 guests