The hub system is the most efficient use of available resources and allows them to serve more cities with greater frequency then would be possible otherwise.
If the number of passengers from Omaha to LA
everyday is 40 people max, it really doesn't justify having anymore than one flight a day if at all. However, by sending them to ORD
, and since they're are 20 Omaha pax that want to go to New York, 40 that want to go to MIA
, 80 that want to go to Cancun etc instead of having flights that go to all of those place half filled with one flight a day, the majors can have several frequencies giving more flexibility to the travelers and fill each departure to the hub city with many connecting passengers. If hubs were not employed the fares generally would be higher in smaller city pairs to compensate for lower demand with less flexibility and options. (Look during Regulation time).
doesn't have "hubs" they effectively run many little hubs. They certainly don't market connections or people wanting to fly from FLL
, but if pax are willing to put up with many stops, no meals, and a really long day let them do it. How many O&D pax are there a day between New Orleans and Birmingham, Al. I would guess not many but WN
still flies something like 9 flights a day. I bet if you looked at the traffic pax would be connecting to FLL