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Alaska And Alliances

Mon Aug 11, 2003 5:38 am

Why hasn't Alaska joined an alliance yet? If they were to join an alliance, which one would it be? I'm guessing oneworld because of their extensive partnerships with other oneworld airlines, including American Airlines, British Airways, Cathay Pacific, LanChile, and Qantas. That's most of oneworld right there....
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RE: Alaska And Alliances

Mon Aug 11, 2003 5:42 am

I always thought that US, Hawaiian (or Aloha) and Alaska would make a good partnership. Just coverage alone with few, if any, overlapping routes makes sense to me.

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RE: Alaska And Alliances

Mon Aug 11, 2003 6:39 am

But at the same time, Alaska's closest, most extensive and longest alliance has been with Northwest, and about four years ago it was expanded to include Continental and KLM.

But all that aside, Alaska has made it clear that they prefer to go it alone, making strategic alliances with individual carriers that provide direct benefit. In fact several years ago, one of the top execs of the company referred to AS as the 'whore of airline alliances', in reference to the multiple relationships that cross most alliance boundaries. While anything is possible in this industry, I think for the time being you'll see AS (and Horizon) continue on their present course, picking and choosing their partners to complement and strengthen their network.
"The two most common elements in the universe are Hydrogen and stupidity"
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RE: Alaska And Alliances

Mon Aug 11, 2003 6:59 am

I'd agree. AS does very well with their current setup. they seem to have a large number of code shares across alliances that serve them well. QX would appear to do especialy well with this, acting as a feeder for OneWorld, Hawaiian, Northwest, and Continental at SEA and PDX.
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RE: Alaska And Alliances

Mon Aug 11, 2003 11:58 am

Another term that has been used to describe Alaska and Horizon in regard to their partnerships (not alliances!) with other airlines is "the Switzerland of the industry" referring to their neutrality from alliances which would limit or preclude potentially profitable opportunities for codeshares and frequent flyer reciprocity with airlines outside the alliance.