Air Canada expands Tango low fare offering network wide
Montreal, August 14, 2003 – Air Canada today announced a major expansion of Tango’s popular, value-oriented product offering. Building on Tango’s success in offering highly affordable, simplified travel, Tango’s low fares will soon be available on most routes throughout Air Canada’s domestic network and eventually for travel to all of the carrier’s U.S. and international destinations. As a result of the expansion, the Tango low fare product will be far more broadly available to customers throughout the Air Canada network. Tango’s 159-seat Airbus A320 aircraft in distinctive purple livery will continue to be deployed on high density routes to promote the brand.
Tango, launched in 2001, currently offers no-frills, value-focused service to select destinations in Canada and the U.S. through a simplified fare structure offering over 80 per cent off full economy fares with minimum restrictions. Tango quickly established itself as an industry model emulated by other international airlines in the growing low fare travel sector. It has led Air Canada’s move to simplify travel and offer more flexibility through one way pricing, exclusively e-ticketing, online purchasing, paid advance seat selection, online itinerary changes and in-flight snacks for purchase, the precursor to Air Canada’s popular new onboard restaurant service.
“For the past two years the Tango brand has thrived well beyond our expectations and is now recognized by consumers as a truly competitive low fare offering by Air Canada,” said Montie Brewer, Executive Vice President, Commercial. “The time is now right to broaden the Tango brand’s appeal. In today’s low fare marketplace, aircanada.com is offering much of Tango’s pricing and simplicity, and Air Canada has expanded on Tango’s successful in-flight snacks for sale program by offering restaurant quality meals for purchase. Expanding the availability of Tango’s simple, low fares throughout the Air Canada network is the next logical step as we continue to lower our cost base through restructuring and build on strong consumer response to our permanently low domestic fares at aircanada.com.
aircanada.com greatly simplifies booking domestic travel with fare products that offer competitive, permanently low fares for one way and return travel. Tango’s fares will replace aircanada.com’s FLASH fares and will continue to offer up to 80 per cent off full economy fares for one way travel with no advance booking and no minimum stay. Aeroplan members will continue to earn 50 per cent Aeroplan Miles. Customers purchasing a Tango fare will be able to not only book online but also make changes to their reservations on eligible domestic routes.
“Simply put, Tango is here to stay as part of our new fare structure and will offer customers even more of what they want: low, simple fares easily accessible online for travel wherever they want to fly on Air Canada,” he concluded.
The Tango fare expansion will take place in two phases:
August 15: More Tango fares on more domestic flights with more non-stop service
Effective August 15, Tango’s low, one way fares at flytango.com for travel effective October 1 will be available for 87 daily domestic flights – a 140 per cent increase – including new nonstop service between Vancouver-Montreal, Vancouver-Ottawa, Calgary-Montreal, Calgary- Ottawa, Edmonton-Montreal and Edmonton-Ottawa.
October 1: Low Tango fares available at aircanada.com to most Air Canada Canadian destinations
Effective October 1, Tango fares will be further expanded to most Air Canada domestic destinations online both at flytango.com and as a new permanent fare category at aircanada.com. Customers with tickets booked at a Tango fare will travel on Air Canada aircraft while Tango’s distinctive livery will continue to be deployed within Air Canada’s regular operations. Later this fall, Tango’s high value, low fares will become available for travel to Air Canada’s U.S. and international destinations at flytango.com and aircanada.com.
To me, this has got to be one of the most confusing things I've read in awhile. It sounds like Tango flights will vanish and be operated by Air Canada still in an all economy seating configuration and with the same colour scheme. Tango will become a fare class in the the new domestic fare structure and only be offered on selective routes, yet I imagine service will be the same as a regular Air Canada mainline flight. To me it sounds like it's a way to keep the Tango brand around, without admitting utter defeat by Robert Milton. No wonder Air Canada is in a financial crisis with bizarre moves like this.