Posts: 626
Joined: Sat Apr 28, 2001 8:06 am

The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 6:58 am

From www.flytango.com

Air Canada expands Tango low fare offering network wide

Montreal, August 14, 2003 – Air Canada today announced a major expansion of Tango’s popular, value-oriented product offering. Building on Tango’s success in offering highly affordable, simplified travel, Tango’s low fares will soon be available on most routes throughout Air Canada’s domestic network and eventually for travel to all of the carrier’s U.S. and international destinations. As a result of the expansion, the Tango low fare product will be far more broadly available to customers throughout the Air Canada network. Tango’s 159-seat Airbus A320 aircraft in distinctive purple livery will continue to be deployed on high density routes to promote the brand.

Tango, launched in 2001, currently offers no-frills, value-focused service to select destinations in Canada and the U.S. through a simplified fare structure offering over 80 per cent off full economy fares with minimum restrictions. Tango quickly established itself as an industry model emulated by other international airlines in the growing low fare travel sector. It has led Air Canada’s move to simplify travel and offer more flexibility through one way pricing, exclusively e-ticketing, online purchasing, paid advance seat selection, online itinerary changes and in-flight snacks for purchase, the precursor to Air Canada’s popular new onboard restaurant service.

“For the past two years the Tango brand has thrived well beyond our expectations and is now recognized by consumers as a truly competitive low fare offering by Air Canada,” said Montie Brewer, Executive Vice President, Commercial. “The time is now right to broaden the Tango brand’s appeal. In today’s low fare marketplace, aircanada.com is offering much of Tango’s pricing and simplicity, and Air Canada has expanded on Tango’s successful in-flight snacks for sale program by offering restaurant quality meals for purchase. Expanding the availability of Tango’s simple, low fares throughout the Air Canada network is the next logical step as we continue to lower our cost base through restructuring and build on strong consumer response to our permanently low domestic fares at aircanada.com.

aircanada.com greatly simplifies booking domestic travel with fare products that offer competitive, permanently low fares for one way and return travel. Tango’s fares will replace aircanada.com’s FLASH fares and will continue to offer up to 80 per cent off full economy fares for one way travel with no advance booking and no minimum stay. Aeroplan members will continue to earn 50 per cent Aeroplan Miles. Customers purchasing a Tango fare will be able to not only book online but also make changes to their reservations on eligible domestic routes.

“Simply put, Tango is here to stay as part of our new fare structure and will offer customers even more of what they want: low, simple fares easily accessible online for travel wherever they want to fly on Air Canada,” he concluded.

The Tango fare expansion will take place in two phases:

August 15: More Tango fares on more domestic flights with more non-stop service

Effective August 15, Tango’s low, one way fares at flytango.com for travel effective October 1 will be available for 87 daily domestic flights – a 140 per cent increase – including new nonstop service between Vancouver-Montreal, Vancouver-Ottawa, Calgary-Montreal, Calgary- Ottawa, Edmonton-Montreal and Edmonton-Ottawa.

October 1: Low Tango fares available at aircanada.com to most Air Canada Canadian destinations

Effective October 1, Tango fares will be further expanded to most Air Canada domestic destinations online both at flytango.com and as a new permanent fare category at aircanada.com. Customers with tickets booked at a Tango fare will travel on Air Canada aircraft while Tango’s distinctive livery will continue to be deployed within Air Canada’s regular operations. Later this fall, Tango’s high value, low fares will become available for travel to Air Canada’s U.S. and international destinations at flytango.com and aircanada.com.

To me, this has got to be one of the most confusing things I've read in awhile. It sounds like Tango flights will vanish and be operated by Air Canada still in an all economy seating configuration and with the same colour scheme. Tango will become a fare class in the the new domestic fare structure and only be offered on selective routes, yet I imagine service will be the same as a regular Air Canada mainline flight. To me it sounds like it's a way to keep the Tango brand around, without admitting utter defeat by Robert Milton. No wonder Air Canada is in a financial crisis with bizarre moves like this.
Posts: 117
Joined: Thu Jul 17, 2003 1:34 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 7:09 am

So right you are ! Every attempt by a "normal-traditional" airline to venture into the low cost arena by creating a subsidiary or some sort of "new" company, has failed very quickly. I believe AC is on that dangerous course !
Too bad !
Posts: 2125
Joined: Sun Jun 03, 2001 2:47 pm

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 11:24 am

Don't you just love all these 'new' flights. Pretty much just replacing existing flights with 'new' flight numbers. What a joke.
Posts: 1331
Joined: Tue Jul 22, 2003 5:53 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 11:26 am

Air Canada can do what they want, they're just killing time with useless crap until they get liquidated.
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 11:28 am

Pull the PLUG!!!! Admit your mistake and move on.

You can cut the irony with a knife
Posts: 2125
Joined: Sun Jun 03, 2001 2:47 pm

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 11:31 am

Tango in some way did in fact make sense. Tango has given AC a way to test out the simplified fare structure in a controlled manner, before introducing it network-wide. The days of computer-model yield management with 50 different fares offered on the same route are numbered.
Posts: 3742
Joined: Tue May 25, 1999 7:40 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 11:42 am

I agree with YOW...I think this a good move on the part of AC, infact i see it more of a move away from the tripple branding and the start of a harmonization of the AC brands...they are slowly introducing the tango style service into the mainline network, and they will be able to cut costs, and better serve the public, which (as every lowcost will tell you) doesn't care about the extras if it means they can save a few hundred bucks by cutting them out...

Full service will likely be maintained on some of the key routes like YYZ-YVR, but for the most part a lot of the domestic schedule and even the trans-boarder schedule does not require all the added perks...

I see this as a sign of AC seeing that it needs to bring its brands under control...and like the topic says, this may be the end of tango in its current form....
"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
Posts: 4411
Joined: Sun Jun 25, 2000 11:25 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 11:43 am

October 1st Air Canada Tango is finished...

This per AC memo at YUL.

Posts: 556
Joined: Mon Oct 18, 1999 10:24 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 12:04 pm

Apparently there will be Tango fares available for purchase on the website, but the service will be on mainline aircraft. So eventually no more Tango as we know it. Perhaps the buy on board food will expand to all domesitc flights. There will also be all-economy configured aircraft (Tango config) , but also operated by mainline with mainline service. The tango aircraft will continue flying with the purple colours due to "brand recognition".
Posts: 25106
Joined: Wed Jan 24, 2001 1:44 pm

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 3:05 pm

This summer, AC will operate 1/4 FLL-YYZ flights, 2/3 FLL-YUL flights, and all FLL-YOW and FLL-YQB flights with Tango-configured A320s. The end seems coming. Now how about Zip?
Posts: 1331
Joined: Tue Jul 22, 2003 5:53 am

RE: The End Of Tango........ Well Sort Of

Sat Aug 16, 2003 6:51 pm

How about Zip? Three aircraft have been either sold or (in the process) of being returned to lessor in the past month. How's that for an answer to your question?

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos