Yes...we do hope Delta swaps some 767-400s, adds flights, dumps seats, lowers their fares...whatever they feel they need to "protect their market share". Do what they've been doing. FOLLOWING the LCCs. Reacting to what other companies do instead of making their own plan and sticking with it.
Yes...let them keep this up. All it does is cost them millions and millions of dollars.
As to your remark about FL
's "defensive strategy". Nothing could be further from the truth. These 4 cities (LAX
, and the next one you will see announced--PHX
) have all been part of the original plan, hence the agreement with the AirTran pilots to allow Ryan to operate flights into these four markets. Hardly a "defensive" move.
You are also right about DCA
. Once again, Delta will "react" to FL
's move, instead of having a plan of their own. We love it. We set the markets, we set the price, Delta reacts, dumps seats, lowers prices, loses more money. AirTran will take that "business plan" of Delta's to the bank every day.
One final question. How long do you think Delta can continue to use it's "resources" defending it's routes? They may have the resources, but this strategy will eventually bleed them to levels unacceptable to the board of directors and the shareholders. Maybe, if they just keep on "defending" their routes, they will wind up defending much more than their bread and butter routes.
I think AirTran and jetBlue have their business plans set, with aircraft acquisitions and routes already currently planned for these aircraft. These plans are not in response to anything Delta (or any other airline, for that matter) does, and will not change in response to anything they do. Unfortunately, Delta cannot say the same thing. It seems EVERYTHING that they (and Song) do is in direct response to the actions of some Low Cost Carrier. Not a very solid plan, if you ask me.