Wasnt AIR CHINA very close to STAR ALLIANCE membership?
Anyways for it to become as good as CX
in the region it must :
1. Have PTVs in all seats of all its long haul and high density aircraft.
2. Replace ageing aircraft ASAP with newer BOEING or AIRBUS models
3. Become more customer oriented and give their pax more benefits/incentives for flying them.
4. Market CHINA as well as CX
-EK and SQ
have marketed SIN
cities. I think that EMIRATES should take a lot of credit for making DUBAI what it is today! Though not all but some of it for sure. Theirs and SQs short stopover pkgs in their respective hub cities are great and v economical.
5. Modernize PVG
/ ZBAA), China">PEK
and Guangzhou airports ASAP to meet the standards of HKG
6. Refurbish its premium class cabin by having sleeper seats, better meals, greater choice of movies and other programs.