Unique - U2
do not fly into LHR
and, in my opinion, they never will due to the high costs and also the seemingly inevitable delays.
Reread the opening post:
"EasyJet...wants them [BA and Swiss] to sell slots, not to EasyJet, but to other companies..."
In other words, to break this oligopoly and, perhaps, a form of cartel.
Easyjet does not compete directly on LHR
-Swiss routes, but it is nevertheless an important player in services between London and ZRH
In addition, the success of Easyjet (and other low-cost airlines, like FR
) is based upon the unconventional advertisement of the firm by CEOs who like to be in the spotlight. Indeed, virtually everyone in the UK have heard of Stelios and MOL
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."