Have just heard today that there will be a new airline at BHX starting up soon.
Will be called "flyblu" and will operated direct to Tampa, Orlando and Miami 6 times a week.
They will be operating 767-300 aircraft, with 3 classes, Economy, Silver Service with 38", and Gold Service with 2x2x2 seating and 45" of seat pitch.
Seems to be a fairly simple offering. Clean and easy to understand. Also, no annoying phone systems (press 1 for......... press 2 for .........) .
have a look - http://www.flyblu.co.uk