My opinion is this company has a lot of possibilities, but they are definitely having some major finacial woes. (The McDonalds in the DEN
airport won't even accept their meal vouchers) They really could do some great things, if they would get rid of non EAS routes that are not turning any money.
They need to re-vamp their website. (Many Middle School students do a better job) They are in an area of the country where they could do great off their website selling their own tickets. Their comapny news is usually 6-8 months old.
The should look at doing a DEN
-SUN run with their EMB120's, and even pick up some DEN
with their EMB120's for winter. These runs would run at 90% or more all winter long, (yes even if DL
serve the same routes) It would create a lot more revenue for them than some of those routes they are now doing.
Additonally they have a real "consumer brand" recognititon problem in the area they serve, with a name like they have. "Great Lakes Airlines" operating in Rural
Wyoming & Kansas Cities. A new name would help them immensely. They need to look at a total makeover, including new exteriors (a little paint) for their old UAEX livery, that looks like a bandaid answer to no longer being associated to the degree they were with UA
With a little attention on their part, some minor area marketing, some attention to their website, and an analysis of some routes that need some attention they could become a real viable company.