Braniff1960
Topic Author
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AA's Color Scheme

Sun Oct 26, 2003 10:27 am

Is American Airlines EVER going to change its current scheme?

Anybody have any inside info?
nothing like the smell of jet exhaust!
 
dutchjet
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RE: AA's Color Scheme

Sun Oct 26, 2003 10:31 am

Not likely, its one of the best recognized liveries around and still looks quite up to date.......maybe, possiblily, in the future, AA may adjust the their titles or the logo very slightly, but I think thats about it.
 
ARCJET
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RE: AA's Color Scheme

Sun Oct 26, 2003 10:42 am

The current scheme dates back to 1969 and I hope it never goes away, it is just classic and needs not to be touched and it probably doesn't cost that much to maintain.
Charleston, SC
 
SunValley
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RE: AA's Color Scheme

Sun Oct 26, 2003 10:51 am

Why change something that has universal recognition? One of the top 3
in the country I think. Others being IBM, & FTD
 
airways6max
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RE: AA's Color Scheme

Sun Oct 26, 2003 10:53 am

No, but I think they should. It's been around for thirty-five years and it looks horribly out of date alongside some of the flashier color schemes of competitors and international carriers.
 
aa757first
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RE: AA's Color Scheme

Sun Oct 26, 2003 11:19 am


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Nothing wrong with AA's paint scheme.
 
B4REAL
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RE: AA's Color Scheme

Sun Oct 26, 2003 11:35 am

AA's color scheme is timeless, and I did not like it at first, but I have really come to liking it (though I don't like AA).

I did not like the white bottom a/c they had at some point, but in general the scheme is great.

It is great from a marketing standpoint as well, the stripes and chrome are a great identifier.

I really liked the retrojet liveries on the 737 and 738, I would sure like to see them supplement the timeless liveries with special c/s aircraft - like 100th 737 (if they have that many), 25 years of service, DFW ORD JFK MIA theme aircraft, OneWorld partnership, AAdvantage program, all kinds of special color schemes would make for great photograpy, and give us something to talk about!
B4REAL, spelled like it sounds
 
captaink
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RE: AA's Color Scheme

Sun Oct 26, 2003 11:40 am

I believe in the following saying, "if it ain't broke, don't fix it." AA's scheme is working for them. People know and recognize it very well. The airline industry including AA is seeing some trying times. It would be a very costly endeavor to try and repaint or change the scheme of the hundreds of airplanes that AA have. It makes absolutely no sense for AA to change right now.
There is something special about planes....
 
DeltaGuy
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:32 pm

Looks okay, and is certainly cheap to maintain. Unlike Delta, they don't have a million schemes running around, and the natural metal doesnt show the dirt. I think they should do a tail/logo update though, wouldnt be too too bad on cost. Give the airline a new image. (It's the in thing, dontcha now  Big grin


DeltaGuy
"The cockpit, what is it?" "It's the little room in the front of the plane where the pilot sits, but that's not importan
 
Alpha 1
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:34 pm

Who gives a shit about "flashy" color schemes? AA's is timeless, business-like and classy. I'll take the schemes of AA and CO any day for the reasons I stated. Flashy. Give me a break.
 
An-225
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:41 pm

You know... the retro schemes look better than the current one. They should have more retro planes in my opinion. Other than that, the livery is timeless and shouldn't be changed.

Alex.
Money does not bring you happiness. But it's better to cry in your own private limo than on a cold bus stop.
 
COEWR
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:43 pm

AA's paint scheme is quite cost effective. The reduced weight of all that paint really helps gas savings. I think it is a great, and easily recognizable color scheme and will be here for the long term.
 
caribb
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:47 pm

When you have an excellent well known highly recognized brand name and image like American Airlines it's probably dangerous to play around with it. If it were to be changed in any way I'd only do so in a subtle way much like KLM did.. perhaps letting the red cheat line ever so slightly dip below the nose, or adding the eagle logo to the engines. Nothing dramatic or flashy but just a small change to update it. American is a strong conservative airline that's not interested in flashy liveries. That's what works for them.
 
tommy767
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:47 pm

Its the most recognized and grand color scheme. AA please dont change it!
"KEEP CLIMBING" -- DELTA
 
VRG772
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RE: AA's Color Scheme

Sun Oct 26, 2003 12:49 pm

AA's color scheme should not be changed... It's like a tradition for AA, and even if it wasn't, is very up to date.
Is probably the easiest airline to be recognized by anyone... And I think very nice to keep a livery for many years instead of been changing it many times.


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SPLOBKrakow
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RE: AA's Color Scheme

Sun Oct 26, 2003 1:41 pm

In general I like the paint sheme. But I think there is room for some improvments. First of lets paint the engines the same colour as the rest of the plane. Same goes for the bottom part of the nose cone. I think the tail would look a lot better if it was silver (or metal)also.


Just looking at this picture of the AA 767 the paint scheme looks kind of sloppy. Like they only painted some parts of the plane. Especially when you look at the tail end of the plane just under the tail. And around the main wings.



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VS340
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RE: AA's Color Scheme

Sun Oct 26, 2003 4:08 pm

The bare metal looks good, very retro, as long as they keep it shiny. But they should consider maybe do something a little different with the tail, spice it up a bit to give it a little more modern look.

What are they going to do when planes like the 7E7 come out, since they will be mostly composite it would be pretty hard to keep the bare metal livery
 
nwacrew
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RE: AA's Color Scheme

Sun Oct 26, 2003 4:48 pm

There is a large, very beautiful 1930's-era American Airlines logo depicting an eagle within a circle, mounted on the front of AA's cargo facility at LaGuardia. I've long thought that retro logo would look terrific on the tails of American's fleet...
 
airxliban
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RE: AA's Color Scheme

Sun Oct 26, 2003 5:04 pm

i heard that not having to repaint their aircraft every year saves AA about 300,000 US Dollars annually. Can anyone confirm/refute this?

I think it looks good. No need for change. And I do like AA too. Really quite good.

Although I think an A320 would look, in the words of a stewardess...so cute! in the AA colour scheme.
PARIS, FRANCE...THE BEIRUT OF EUROPE.
 
qqflyboy
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RE: AA's Color Scheme

Mon Oct 27, 2003 1:30 am

SPLOBrakow:

The parts of the airlplane you say should be painted the same color are all made of composites, ie, there is no metal to be polished and left natural. Composites require paint, hence the gray, I suppose AA could paint those parts with a metalic silver paint, but they simply can't polish them like they can the aluminum skin. You can find in the archive pictures of AA's A300s once painted entirely gray. There was concern from Airbus that simply polishing the fuselage would not provide the anti-corrosion properties you get from paint. The A300s were painted entirely gray until Airbus and AA determined that polishing the fuselage would work just fine.
The views expressed are mine alone and do not necessarily reflect my employer’s views.
 
LMP737
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RE: AA's Color Scheme

Mon Oct 27, 2003 1:36 am

IMHO the answer is no. Why should AA go through the expense and trouble of changing a perfectly good paint scheme.
Never take financial advice from co-workers.
 
dsuairptman
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RE: AA's Color Scheme

Mon Oct 27, 2003 2:50 am

There was a fourm on this a couple of months back.

I would like to see AA mix their fleet w/ the current livery and their retro jet livery , like half the fleet in one color, the other in the other scheme, just to liven things up and keep it fresh.
GEAUX SAINTS!
 
Thrust
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RE: AA's Color Scheme

Mon Oct 27, 2003 2:56 am

I seriously doubt American can come up with a color scheme better than this one. It is, like many of you said, cheap to maintain, is one of the best liveries I have seen in my time, and to change it would be too awkward. However, Dsuairptman, I agree with you that the retrojet liver is gorgeous. It is even shinier than the current one. I really like the American 737 and 757 retrojets, but I think that I am quite satisfied with their current one. It is hard for me to imagine a better livery for American than the current one. It doesn't make sense, anyway, to have to pay for the expenses of repainting their planes. What I would like to see are the American Eagle planes repainted in the silver fuselage colours. I am perfectly satisfied with American's livery now, and I don't expect them to change it anytime soon.
Fly one thing; Fly it well
 
qantasguy
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RE: AA's Color Scheme

Mon Oct 27, 2003 3:15 am

I especially like the Red White and Blue cheat lines and the tail logo. They're timeless, and very patriotic for the National carrier (at least by name). I would paint the fuselage white, or maybe the engine grey. I know that when you add a coat of paint to the entire aircraft, you add a degree of weight, but other airlines do, and still make money.
Airplanes Flown on..B-727-100, B-727-200, DC-9, F-27, B-707, B-717, B-737, B-747SP, B-747-100, B-747-200, B-747-300, B74
 
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Aloha717200
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RE: AA's Color Scheme

Mon Oct 27, 2003 3:36 am

I dont think American's scheme should be changed at all. A scheme doesnt have to be less than 5 years old in order to look good. I always wonder why people look at a classic theme that's been around for generations and feel the need to see it changed. Often when an airline changes it's scheme, the new one is worse than the old one, so why mess with a good thing?

AA's scheme is really attractive...as a kid I always noticed the AA jets at the airport more than any others because of how shiny and nice they looked. The red white and blue scheme always made me want to fly them....till I got older and discovered their fares were always too high for me to afford a trip on them. But that's beside the point.

I do, however, love the retro scheme and I like the idea of doing a good portion of the fleet in the retro scheme. Maybe 1/4 of the fleet would suffice. Half would be too much, but, I'd LOVE to see a retro Super 80 or 767 Luxury Liner. Very nice.


Here's a bit of trivia for you:

AA doesnt paint their planes. Except for perhaps the engines.

The red/white/blue stripes, the tail logo, and the "American" titles are all stickers. Very durable stickers....ever see planes parked at Victorville...missing their "Delta Air Lines" titles, but still wearing the rest of the sceme? It's because those titles were stickers.


AA chose to do their entire fleet in stickers. There's very little weight in a sticker compared to paint, and what paint there is on the engines is minimal compared to the weight of an entire plane painted.


The retrojet is also stickers. Thus fitting a 1/4th of the fleet in them wouldnt have much of a weight penalty at all.
 
upsmd11
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:04 am

It would be nice to put an MD80 in retro at least. Here in SDF we never see the 752 or 738. Only a few of the retro paint scheme would be great as to make them that more special.

AA scheme "is" timeless.

John
 
luv2fly
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:56 am

I thought the retro schemes were no more?
You can cut the irony with a knife
 
flyingbronco05
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:57 am

They save money every year on fuel because they don't paint their planes; they just do the three stripes.

Smart I think.

FB05
Never Trust Your Fuel Gauge
 
BR715-A1-30
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RE: AA's Color Scheme

Mon Oct 27, 2003 11:02 am

I think they should paint 2 MD-83s into the Retro Livery that was used on the 757. Or maybe if they get 717-223s, they should have one delivered like that.
Puhdiddle
 
EMBQA
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RE: AA's Color Scheme

Mon Oct 27, 2003 11:11 am

It is a classic. One other reason they may not change for some time..if you look closely next time your in the jetway waiting to get on an AA flight, take a close look at the stripes......the 'cheat lines' are applied with a paint roller. I have read this is done to eliminate the VOC's common with spray painting and allows them to paint in a standard hangar requiring no special ventilation.
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
n844aa
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RE: AA's Color Scheme

Mon Oct 27, 2003 1:20 pm

I think you'd probably be hard-pressed to name many companies, much less airlines, that have gone nearly 35 years without at least a minor updating of their primary corporate imagery. AA's livery is clearly a product of the minimalist graphic design tendencies of the late 1960s/early 1970s, but somehow it remains visually pleasing to this day unlike so many other designs from that era.

Check out these 707's painted in the post-1969 AA livery -- there's something of a cognitive disconnect that takes place (for me, anyway) viewing a vintage airliner in what one's mind perceives as a present-day color scheme.


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American doesn't need to change their scheme now and I wouldn't be surprised if it survives, unchanged, for another two decades -- assuming AA makes it that long. It's a masterpiece of graphic design and one of the view examples I can think of of very nearly timeless corporate branding.
New airplanes, new employees, low fares, all touchy-feely ... all of them are losers. -Gordon Bethune
 
BN747
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RE: AA's Color Scheme

Mon Oct 27, 2003 1:24 pm

Heck no! Keep it as is! I hated it when I was a kid...well actually cuz I hated the inflight grub they served..steak,asparagus and adult stuff! Then I grew up and appreaciated the red,white and blue stripes....and now I want the smae old grub back....in coach! Boy what tricks youth play on your mind!


BN747
"Home of the Brave, made by the Slaves..Land of the Free, if you look like me.." T. Jefferson
 
rb211
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RE: AA's Color Scheme

Mon Oct 27, 2003 2:46 pm

I does'nt look bad, I just wish they would polish the whole plane. That's one of the things I miss about their 727's with the exception of the radome. Polish the whole plane and maybe change the tail logo.
Airline photography. Whether they're fully clothed, butt naked, having issues or confused I'm taking pictures!!
 
garnetpalmetto
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RE: AA's Color Scheme

Mon Oct 27, 2003 2:53 pm

Per an earlier post, Rb, not all of the plane can be polished due to the composite nature of some areas (tail for instance)
South Carolina - too small to be its own country, too big to be a mental asylum.
 
Bobs89irocz
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RE: AA's Color Scheme

Mon Oct 27, 2003 4:17 pm

NO...leave it like it is. I LOVE the AA scheme. Very nice...to me it is flashy, the bird shines like no other in the sun.

I will say, there isnt one scheme that AA has ever had that i havent liked. I got a Jacket from my dad that is blue with the OLD AA logo. Such as the one on the tail of the retro 738. BTW: My dads crew (when he worked at AFW) are the ones that put the decals (yes decals not paint) on the retro 757. My dad took delivery of that aircraft at the Boeing plant in WA. I flew on the plane (first time flying on a 757) from AFW-DFW. If any of you know where AFW is its only a 8minute flight...but damn that thing can climb.....WOOOHOOO.
 
JGPH1A
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RE: AA's Color Scheme

Mon Oct 27, 2003 9:59 pm

I'm sorry to disagree with all the AA fans out there, but its kind of dated, don't you think. "Timeless" is a good word for "boring and unadventurous" - it doesn't yell out to the world that AA is a look-ahead, high-tech, 21st century outfit (who knows, maybe they're not). What the livery does say is "We're stuck in the 1970's, and were so broke we can't afford a decent new paint scheme for our aircraft".

Somebody maybe a week ago posted a whole bunch of fantasy liveries on this forum - amongst them was an amazing new livery for American, which featured a sort of 3D version of the Eagle logo, without the "AA" - that bit I lived. Maybe a revision would be in order - slim down or somehow modernise the red-white-blue cheatlines, make the "American" titles bigger, and jazz up the tail a little. If as has been stated above, the livery is mostly decals, this should not be too difficult or too expensive.

I love AA and am always happy to fly with them, they offer good service pretty much always. But they need to get with the '90s.
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
Alpha 1
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:31 pm

I'm sorry to disagree with all the AA fans out there, but its kind of dated, don't you think. "Timeless" is a good word for "boring and unadventurous"

No, not at all. It's still a crisp, business-like scheme, and that's what AA caters to. To me, AA and CO have the most business-like schemes, and since that's the clientel they try cater to, it's very appropriate.

I suppose we could put together some slop like Song, with wild colors and designs, just to please those of you who want something "flashy", but it when you have one of the most recognized schemes in the aviation world, why would you want ot change it, just to please those who don't have a clue to what they're talking about?

But they need to get with the '90s.

It's not he 90's, if you didn't notice. Flashy liveries, overdone and too busy, went out of vogue in the 90's. You're obviously stuck there.  Smile
 
JGPH1A
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:44 pm

Alpha1 - take it easy, it was just a comment.

I would hope AA come up with something better than the Song livery, which is not good in my opinion. It would not have to be a radical departure, just a slight modernisation. AA is the biggest airline in the world, and must take obvious pride in the fact - their livery and their image should try and reflect that. Keep the silver fuselage, of course - its an absolute trademark, but just modernise what they've got a bit - different font size, lose the stripes, anything - but after 35 years its looking olllddddd. I mean, for the 70's it was pretty tame - nowadays, it looks like a trucking company.

Get with the 90's was a joke ! As in even the 90's would be a step in the right direction ie. more modern.

I fear we will have to agree to disagree on this. One day, maybe not soon, but some day, AA will wake up and smell the toast burning. In the grand scheme of business, the livery is not on anyones A-list of things to do, but its doing to need attention at some point, I reckon.
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
contrails
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:50 pm

I have to concur with most of those who have already replied. If it works, if it's recognized around the world, if there's no valid reason to change it--and I can't think of one at the moment -- then leave it as is.

In the past 20 years or so I have seen the following changes to livery:
US-- 3 makeovers (I think--not including shuttles)
NW--2 makeovers (not including ex-Republic planes)
DL-- 2 (or is it 3?) makeovers
TW--1 makeover (which, imo, was a mistake) prior to AA buying them
UA--1 makeover (I still think the old scheme was better)
PA--1 makeover (which I will always believe was a terrible mistake)
CO--1 makeover (I miss the old "golden tail" scheme)
WN--1 makeover (I'm beginning to like the new one)
AA--Still the same, and I like it that way

Who, of the U.S. majors, have I left out?

Flying Colors Forever!
 
Alpha 1
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:50 pm

Alpha1 - take it easy, it was just a comment.

I know it was. Mine was a comment in response. And my response is that all of you who want AA to radically change their look are nuts.  Smile

Get with the 90's was a joke !

Yes, I know. That's why I put a smiley face behind what I sad-to joke back.  Smile
 
JGPH1A
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RE: AA's Color Scheme

Mon Oct 27, 2003 10:56 pm

OK I'm nuts then  Nuts - but you watch, its gonna change sometime.

[Edited 2003-10-27 14:57:28]
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
rb211
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RE: AA's Color Scheme

Tue Oct 28, 2003 12:18 am

Well at least they might want to change the color of the tail and the engines. Maybe dark blue with red and silver accents.
Airline photography. Whether they're fully clothed, butt naked, having issues or confused I'm taking pictures!!
 
ha763
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RE: AA's Color Scheme

Tue Oct 28, 2003 5:33 am

AA does not need to change anything and does not look dated. AA's logo? Look at United and Delta. United still has had the same U on its tail for over 30 years, although quite a bit smaller now, and Delta still uses the widget next to their name on their planes.
 
funflyer
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RE: AA's Color Scheme

Tue Oct 28, 2003 7:18 am

Paint what Paint????



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