I think it is most unlikely that the KLM name would be allowed to die; remember, the airline will still have a big AMS
base and you can't expect the Dutch simply to accept that "as of next January, KLM planes will be repainted in AF
colours". It simply won't happen. KLM is, despite its Northwest association, still a strong brand name with strong brand loyalty; it would be corporate suicide to throw away a good brand name and I think the people in charge of KLM, as well as AF
, know this.
Besides which, KLM will be the first major airline in the world to celebrate a centenary and you can bet that will be a big event.
It's not about nostalgia either; hard business sense will dictate that the name stays; there's quite a few examples of companies which threw away a good brand name - and none of those stories have happy endings. So, don't worry, the KLM name will long outlive the MD11s.
Besides which, you don't think AF
will want MD11s painted in its livery?
Mais non, certainment pas!