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Plane Holland
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Ryanair Subsidized Routes

Sat Nov 08, 2003 6:00 pm

Hi,

I read on a dutch newssite (luchtvaartnieuws.nl http://www.luchtvaartnieuws.nl/news/?id=2481 ) Ryanair is reviewing routes from STN to GRQ/EIN and MST. This because their planes are not FULLy booked.

I don't understand why they want to close a route or two because they almost never use their formerly BUZZ BAE146's. So if they'd use them more often we can assume the plane/route is full instead of using a 737 which of course has more seats needed to be filled in order to be FULL.

My concern/guess, GRQ will be ended, no airline has ever been able to make it profitable.

EVEN RYANAIR IS NOT ABLE TO DO MAKE PROFIT on GRQ.

(I hope I'm wrong , I chased figures and statistics but are not available, but I wouldn't be surprised)

So adding to this, also wouldn't be surprised they don't use the smaller aircraft they have, but rather try to get some extra money from the dutch airports.

give me your opinion if you know more,

thanks & rgds, Plane Holland




[Edited 2003-11-08 10:05:24]
 
dstc47
Posts: 1253
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RE: Ryanair Subsidized Routes

Sat Nov 08, 2003 6:35 pm

Ryanair intend to get rid of the BAe 146 as soon as they can so the lower capacity of the 146 to serve particular routes is of no concern to them.

The higher costs of operating a mixed fleet is much more on their mind and if a route cannot make a good return with a B737NG then FR are unlikely to persist with it.
 
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Plane Holland
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RE: Ryanair Subsidized Routes

Sat Nov 08, 2003 7:41 pm

personally a 737 75% filled with pax does not sound bad but if that keeps Ryanair from flying that route sounds more like bad yield management.
 
LJ
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RE: Ryanair Subsidized Routes

Sat Nov 08, 2003 7:58 pm

I don't think there is a market at GRQ. Ryanair wants to offer cheap airfartes and even with cheap airfares it can't fill it's planes. Maybe if the would sell all seats against the rock bottom fares they could fill a plane, but this wouldn't be profitable.

However, MST or EIN should work but given the low fare competition in the Netherlands and the fact Niederrhein is nearby I wouldn't be suprised if they close down at MST and EIN aswell (KLM would be leuaghing at Maastricht airport management because KLM more or less predicted this would happen).
 
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Plane Holland
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RE: Ryanair Subsidized Routes

Sat Nov 08, 2003 10:18 pm

Didn't look at that, you could be right, NRN is getting more business.

As far as GRQ is concerned I think there is a market but people (because the route is badly promoted) don't know they can get to London from GRQ, still many people from the northern provinces thinking AMS is the only airport in the Netherlands. Plus it has a wide area coverage until the next airport (AMS or FMO)
 
kl911
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RE: Ryanair Subsidized Routes

Sat Nov 08, 2003 11:12 pm

Every month I fly 2 times From the south of France to GRQ via Stansted, the last 4 times it was a bae146 which was completely full! So i don't think the demand is not there, It's more the yield management since all my flights STN GRQ vv have been for 99 cents...... Furthermore, Groningen is one of the biggest student towns in Holland with a total of 80.000 foreign students, many of them British.
 
DoorsToManual
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RE: Ryanair Subsidized Routes

Sat Nov 08, 2003 11:57 pm

I think Ryanair may not have made enough effort to promote the routes; I've recently spoken to 7 Dutch student friends who came stay over at my house, and few of them had even heard of Ryanair, let alone know that this airline flew to GRQ, EIN etc.

Of course, I don't know what the reason for the poor performance is either; maybe there are simply not enough people wanting to fly to/from these areas.

rgds
 
LJ
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RE: Ryanair Subsidized Routes

Sun Nov 09, 2003 1:28 am

As far as GRQ is concerned I think there is a market but people (because the route is badly promoted) don't know they can get to London from GRQ.

Plane Holland, I don't agree entirely. The route was promoted but they usually failed to mention the airports in their adds because they had only one promotion running for The Netherlands while those living in the western provinces are not interested in Ryanair. If they were smart they would have aimed their promotion at those living near Ryanair airports but for one odd reason they didn't.

Another problem is that usually the UK low cost airlines make more money on their UK customers than on their Dutch customers. Given that Groningen isn't as well known abroad this may affect the yield of the route. Maybe they should start a route to Lelystad (if they allow 737s).


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