corporate IDs are pretty fast changing these days and are an integral and highly important part of an airline's marketing strategy.
They represent the airline like nothing else does and are THE one sign a customer has in mind when recognizing an airline, obviously so important that Aeroflot decided to keep its old logo from soviet times on the new livery...
Now here goes my question:
What airline logo would you chose as THE most outstanding one of all times?
I am NOT talking about liveries here, just the logo representing an airline.
For me it would have to be the Blue Ball:
Photo © Jorge Rocafort
Photo © Don Boyd
It's just the classiest and most recognized brand of any airline ever, in fact it was said to be the second most recognized brand after Coca-Cola...
However, I have always liked the (now old) Northwest logo, that is a very clever combination that they did there with the N and W pointing north west.
Photo © Gary Watt
Photo © Nigel O. Prince
I'll be waiting for your favorites!