I'm really impressed with Ryanair's strategy, it is just amazing how they do these promotions and how they are developing brand recognition!
I just flew FR
on the STN
route this weekend (VLL
= Valladolid, Spain is one of their newest routes which started November 6), and the plane was packed. There were Spanish people who were flying on Ryanair for the first time, since FR
didn't serve an airport close to Madrid before, and they were totally happy with what they paid and the service in general (specially because two of the four F/A were Spanish and they could ask for things in Spanish). They said that finally they have a real alternative to Iberia's insane fares!
In the last two months, I have been on 5 FR
flights and on 2 U2
flights and you can see that each attacks a different target market. U2
wants to go for the business passengers that don't like to pay major airline fares and FR
is totally tourist oriented. I have to say that I didn't like FR
the first time, but after flying with them 5 times (two more this weekend) I'm starting to like them. I really can't complain since they take me from point A to point B, on time, using a Next Generation B737 and with pretty low fares!!! Maybe this can change in the future, but for now, I'm a satisfied customer.