One thing to point out is, he raised a huge voice about the "No way BA
/AA!" it was painted on the side of his planes. Who thinks for a minute that AA
and other majors and also LCC's will not raise there collected voices to give Sir Richard back some of his grief he inflicted on the AA
/BA proposed code sharing. Also no denying the success of VS
and Virgin Blue, tho VirginExpress as I believe it is called has not been a run away success, as it is hardly ever mentioned.
Also if he bring the same formula as Virgin Blue, you pay for everything on board, well right now all the US LCC's do not charge for beverages and most snacks, some do have food for purchase, tho for the most part it is no charge.
I do think he should do something to make all his brands somewhat similar in scope and what they offer on board.
Time will tell in the end.