I flew Swiss for the first time a few weeks ago, and while it didn't disappoint, I don't understand how they can make it with their short-haul business class product. On both of my flights, which were both on business days, there was NOT ONE PERSON in business class. Coach on my LHR
/ LFSB), France">BSL leg was also pretty empty, but probably 80% full on the return. However, when looking at the business class seats, I kept wondering why anyone would pay the extra money to sit here. The pitch looked exactly
the same, and the seats themselves just seemed to have a bit more headrest. Plus, drinks and food are complimentary. Does that justify the price difference? I sure don't think so. But here's the kicker: business class takes up HALF OF
THE PLANE, at least on the A320.
I think this will need to change if Swiss will make it in the long run.
Also, they should look hard at whether Europe really needs this airline, anyway. In my opinion, Swiss and SN
Brussels could probably go away and no one would really notice. BA
and the new AF
/KLM product could easily fill the markets they left behind, with LH
and Alitalia picking up some slack. For better or for worse, with Europe integrating even further both economically and politically, I just don't think every little country needs its own airline anymore.