Topic Author
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Why "No Way BA/AA"?

Fri Dec 05, 2003 2:40 pm

Ive heard stories about this and that regarding the sour relationship between VS and BA, but I never really heard the whole story especially regarding the particular logo that was used on VS aircraft "No way BA/AA". What was meant by that? and what caused this relationship to be so bad, besides just Richard Bransons antics?

If you know of a webpage or somthing i can read regarding the story that would be great.

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RE: Why "No Way BA/AA"?

Fri Dec 05, 2003 2:48 pm

From what I know it was to put pressure on the powers that be, not to let a code share between BA/AA to go through, or to go through as much as BA/AA wanted originally to have.
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RE: Why "No Way BA/AA"?

Fri Dec 05, 2003 2:54 pm

here is a photo of what he means:

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Photo © Gregory Bajor

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RE: Why "No Way BA/AA"?

Fri Dec 05, 2003 5:20 pm

It's basically that Branson generally uses bashing the competition as a marketing tool. He tries to appeal to the 'anti-big-business' folk, or the 'battlers'.

Ah yes, the Virgin group, such a small home-town business  Wink/being sarcastic
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RE: Why "No Way BA/AA"?

Fri Dec 05, 2003 7:15 pm

CO is with him on that one...AA/BA is OK but they need to give up many, many, slots at LHR to other airlines CO/NW/DL so they can compete fairly with AA/BA..not having an Monolpoly on the USA routes
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RE: Why "No Way BA/AA"?

Sat Dec 06, 2003 3:33 am

not to let a code share between BA/AA to go through

Much more than that.

This was Branson protesting "tooth & nail" against Antitrust Immunity (i.e., the ability to share revenues, coordinate fleet and schedules as if they were the same airline, and utilize freeflow codeshare) being granted to AA and BA in 1996... before OneHeathroWorld was as we know it today.

AA/BA also recently applied for ATI again and were granted authority on the stipulation of releasing hundreds of LHR slots to competitors. They nixed the agreement.
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