This is a great topic for journalism majors like me!
I agree that many of the European inflight magazines are glossier and more intelligently laid out. I've seen TAP's Atlantis
, Alitalia's Arrivederci
, Iberia's Ronda
(weighing in at almost 300 pages, it was a real clunker), BA
's High Life
, bmi's Voyager
and LOT's Kaleidoscope.
All had very smart layouts, tons of fleet/destination/airport info (Iberia had picture diagrams of MAD
, very impressive) and impressive, well-written articles.
The sole exception was Lufthansa's Magazin
- a flimsy 80-pager with a confusing English-German "gutter" layout, crummy route maps, and poor-quality paper. It seemed like the entire issue was thrown together at the eleventh hour.
US carriers' magazines aren't too shabby, however. My top choice would be Delta's Sky,
which is just as nice as any European carriers', followed by Attache
and American Way.
I've always thought United's Hemispheres
was a little on the thin side.
Low-fare carriers are a mixed bag... Southwest's Spirit
is phenomenal - it matches Southwest's 'personalilty' perfectly - but AirTran's Arrivals
is really lousy. ATA doesn't print one - do JetBlue and Frontier have magazines?
I've not seen any Asian inflight magazines, but if they're anything like the timetables those airlines print, they must be incredible. I'd love to see Qantas, Singapore Airlines, and Emirates' publications.