mattnrsa
Posts: 361
Joined: Tue Dec 10, 2002 12:27 pm

Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 3:52 am

Has anyone else seen the misspelled ad for Frontier at DIA? They recently put ads up around the airport that look quite good, but one on the train is misspelled. They all have a nice photo of a F9 plane with a cute message about their destinations or the airline itself. The one on the train says "This train breaks for animals". I understand the take on the bumper stickers, but shouldn't it read "BRAKES", the work for a car or train slowing down? "Breaks" implies that the train breaks down. It seems like it would be embarrassing for F9 to have a misspelled ad that so many see. Otherwise the ads are nice.

Anyone here from F9 know whom to contact to get it fixed?
 
jjbiv
Posts: 1203
Joined: Mon Jan 08, 2001 10:58 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 4:18 am

Not quite as good as the fine folks who run Toledo's airport spelling "Baggage Carousel" as "Baggage Carousal". Now, we have some good times at the airport, but hardly anything which rises to the level of a carousal.

joe
 
Delta767300ER
Posts: 2436
Joined: Tue Dec 16, 2003 7:12 pm

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 4:28 am

Where is DIA?

-Delta767300ER
 
alphascan
Posts: 795
Joined: Mon Nov 24, 2003 12:04 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 4:29 am

Diane Willmann is the Director of Advortising (he he) at Frontier. Don't know phone number or e-mail address.
"To he who only has a hammer in his toolbelt, every problem looks like a nail."
 
CALMSP
Posts: 2895
Joined: Wed Aug 13, 2003 3:18 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 4:29 am

DIA=Denver International Airport
 
DLKAPA
Posts: 7962
Joined: Wed Dec 03, 2003 10:37 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 4:29 am

Denver International Airport

DLKAPA
And all at once the crowd begins to sing: Sometimes the hardest thing and the right thing are the same
 
dash8tech
Posts: 708
Joined: Mon Jul 05, 1999 8:40 pm

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 5:31 am

That'd be DEN, DIA was it's old name before being renamed...I think!
 
BillElliott9
Posts: 237
Joined: Wed Jun 18, 2003 8:10 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 5:51 am

Stapleton was DEN. When "DIA" was opened it was given the DEN identifier.
You can fight without ever winning but never really win without a fight.
 
Bicoastal
Posts: 2446
Joined: Wed Oct 06, 1999 5:56 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 5:57 am

Judging by the spelling by many on this forum and the frequent misuse of words like "there/they're/their" and "you're/your," then it's (not "its") likely that Frontier simply knows its (not "it's) audience of airline enthusiasts.
Airliners.net has many forums. It has spell check and search functions. Use them before posting!
 
sprxflySWA
Posts: 587
Joined: Wed Nov 12, 2003 3:37 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 6:05 am

Well, in ANC I saw "busses". Did you ask the Denver International Airport head, maybe those trains do break for animals, perhaps they are pieces of crap that can't hold up to a bunny!  Smile
 
elwood64151
Posts: 2410
Joined: Fri Feb 08, 2002 10:22 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 11:10 am

Or, perhaps, the advertising guys were trying to get your attention.

Ever see a "Bak 2 Skool Sail" sign? Wal-Mart pulled that one a few years ago. Took a lot of heat for it. Also increased revenues 20% over projections.
Those who fail to learn history are doomed to repeat it in summer school.
 
gigneil
Posts: 14133
Joined: Fri Nov 08, 2002 10:25 am

RE: Misspelled Ad For Frontier At DIA

Tue Jan 20, 2004 11:24 am

Well, in ANC I saw "busses".

That's the correct spelling.

Eet mor chikin.

N
 
DIA
Posts: 3053
Joined: Sun Jan 28, 2001 2:24 pm

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 1:59 am

"Where is DIA?

Here I am!  Big grin

Seriously, I think it was a simple mistake by the business/company that printed those specific posters. . .a common mistake in the industry. . .Dianne Willman would, or will, get a kick out of this.

Ding! You are now free to keep supporting Frontier.
 
luv2fly
Posts: 11056
Joined: Tue May 13, 2003 2:57 am

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 2:04 am

I read a business book once about the power of writing Thank you notes to past customers, this one individual who was a clothes salesmen told how he always misspelled one or two words deliberately, to make it seem that much more real and not forced, he was very successful, so maybe this is also the same vein and is deliberate and not a misprint. To get your attention and talking, like it is doing here?
You can cut the irony with a knife
 
AA717driver
Posts: 1502
Joined: Tue Feb 12, 2002 8:27 am

RE: Usairways Wants To Sale ASSETS-HUBS,SHUTTLE, G

Wed Jan 21, 2004 3:12 am

I don't think it is a simple mistake, I believe they used a spell checker and got the wrong meaning and didn't know better or didn't proof it.

I wrote Nissan because a recent Infiniti radio ad discussed the nav system and used the word "orientated". It's oriented. A common mistake, but a mistake nevertheless.

Several years ago at my daughter's private school(where we sent her to escape such problems...) her second grade teacher frequently marked words wrong on her paper that were spelled correctly. She would then write the "correct" spelling above the word. She didn't get fired--she was really good looking with huge "accessories" and was engaged to the football coach. They eventually left the school(the couple, not the "accessories" Big grin ).TC
FL450, M.85
 
SlamClick
Posts: 9576
Joined: Sun Nov 23, 2003 7:09 am

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 3:20 am

Problem with spell checkers is that so long as "break" was spelled correctly it will not flag it. A grammar checker might.

There is still no substitute 4 a good education.  Smile

Happiness is not seeing another trite Ste. Maarten photo all week long.
 
fspilot747
Posts: 3455
Joined: Mon Nov 01, 1999 2:58 am

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 3:23 am

Yeah I wonder if they were just trying to be clever with their wording, and it would sort of make sense (in a twisted way, I suppose), since the airline's theme is wildlife.



FSP
 
sprxflySWA
Posts: 587
Joined: Wed Nov 12, 2003 3:37 am

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 4:46 am

Gigneil,
apparently, both are correct. Buses, busses. Neither come up on spellcheck.
 
backfire
Posts: 3467
Joined: Fri Oct 06, 2006 8:01 am

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 4:52 am

Advertising agencies charge a fortune for campaigns - from my experience I'd be very surprised if such a blatant "error" wasn't, in fact, deliberate.

Are you sure you're not simply missing the joke?
 
m404
Posts: 1875
Joined: Tue Nov 25, 2003 4:43 pm

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 5:04 am

Well it got my attention when a local chain in Las Vegas had a sale on "hamboggers"


Eeeeewwwww.
Less sarcasm and more thought equal better understanding
 
mattnrsa
Posts: 361
Joined: Tue Dec 10, 2002 12:27 pm

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 7:52 am

Just spoke to Frontier advertising. She said she had already heard about the misspelled word, courtesy of the airliners.net discussion board (we're famous!). She thanked me for the call, and did not explain any other interpretation of the ad, so I think it was indeed a misspell.
 
Airportguy1971
Posts: 150
Joined: Wed Aug 27, 2003 6:49 am

RE: Misspelled Ad For Frontier At DIA

Wed Jan 21, 2004 10:49 am

Well, since the airline in question is on the A concourse (the only one that can be accessed without the train) if the train breaks, everyone would fly Frontier.

Just Kidding  Smile

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