I think you've made a strong point, "lofty" or not.
The suggested addition of 60 x A320 to the fleet really confuses me, given that some 40 or so Embraers are coming in this year as well.
That's one heck of a capital expense for a company that's losing money.
At the time the Embraers were ordered, we were told that this was to be the way of the future. If 60 x A320's come in, then the Embraers aren't the only way of the future.
If 70 planes (30 x A320, 40 x Embraer) come into the fleet this year they have to fly somewhere, and simply increasing the frequency on present routes is a puzzle, because obviously, a lot of those routes are losing money, and the competition isn't just going to stand by and watch.
To start new routes is expensive, and it's hard to think of destinations that aren't already well served.
Not to mention the arrival of Southwest at PHL
. US has said they will cut fares to compete, which means that routes that are losing money will lose more money.
I wish US well, I don't want to see all those people lose their jobs, but I don't understand what place US sees for itself in the future.
In the end, it's the vision thing and only the CEO can provide it. Mr. Siegel may or may not be a good manager, but he has not defined what he wants the airline to be.
Is it enough simply to survive, and hope that the good times will roll and solve the problems?