Day One as Siegel: Do a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats [WN???]). Write a mission statement based on these findings and make it very public. Where is this company going? Who are we going to serve? How are we going to serve the customers?
Day Two: ask the fleet manager if he/she realized we had so many Airbus Aircraft
Day Three: call Tilton at UA
and see if he might be interested in us replacing ACA
The debate continues... Starwood or Hyatt... which is better