djmatthews
Posts: 207
Joined: Fri Dec 31, 1999 7:47 am

Freddie Laker

Fri Jan 21, 2000 9:15 pm

Hi EVeryone.

OK, so this may be a bit "off-topic" but I wasn't sure where to put this question. I am doing an A-Level in business & economics at sixth form and as part of my coursework I am investigating pricing stratergies of the airlines, in particular the monoply BA had before Freddie Laker introduced his budget fares. What I am asking you guys and gals for is any information i.e. websites about Laker or pricing stratergies and marketing within the airlines, any help would be appriciated.

Thanks in advance!