Are you sure about United focusing their advertising to young people? Seems to me, that's a bit out of their target demographic. But, if you catch them young, maybe they will stay with you forver.
Nope, not sure at all. But the young, upwardly mobile (college age and up) are certainly within their target. They are the up and coming business travelers...
However, I am trying to gauge reaction to the song because I will use it in the advertising of my airline, called SimpliFly
, in my senior thesis-equivalent project for my aviation management course. I am the "SVP Marketing" of our fake airline, and my professor has a keen eye for good marketing, so I want to wow him.
Our target market is 20-30 something professionals, retired couples, and families/kids (MCO
is our biggest destination).
Thanks for the comments.