flyua
Posts: 311
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UA New Livery Ceremony: Comments

Thu Feb 19, 2004 5:49 am

Just fresh back from the unveiling ceremony of United's new livery and marketing campaign at the SFO maintenance base. A few comments (and sorry-- I don't own a digital camera, so photos will have to come from another source):

As much as I dislike our new color scheme, I must say-- walking into the enormous hangar bay and seeing our freshly painted and cleaned B777 in the spotlights was really quite a sight! The blue underbelly was surprisingly bright, and actually seemed "uplifting." The tail, while looking rather dull in the first Internet photo, does have some depth and "soul." (Give it a chance once you see it for your own eyes!) Still, the cheatline stripes and the black UNITED just don't work for me. The black lettering especially seems out of place with the overall blue theme. However-- the brighter blue underside against the clean, white top really does announce that United is coming out from under its grey rock. Perhaps this new design will grown on me... and on others.

As for our new "United: It's Time to Fly" campaign, when our rather stiff V.P. of marketing read off the new slogan from his teleprompter, it hit the audience like a cold, dead fish. A few fellow employees around me muttered, "What about the friendly skies?" or "How about, it's time to fly the friendly skies again?" Of course, one old mechanic said, "United: It's time for a raise!" I saw no one nodding his head... until, that is, we got a glimpse of our first new TV commercials, set to air during the Academy Awards. They're animated, with few words, and "Rhapsody in Blue" plays stronger than ever. I think they're surprisingly good and actually moving-- something I haven't felt about our ad campaigns in a long time. At the commercial's conclusion, a few people around me looked at one another and smiled.... (Wow! We were smiling at each other!)

Final reaction: when the presentation ended, we were gathered together under the huge B777 engine for a group photo (some people actually fought with one another to be able to stand in the front line -- Ah! There's the old United spirit!), and then the hangar's huge front doors were opened to reveal a shiny new Ted plane, our B763 Star Alliance plane, and a new Air Wisconsin CRJ in the new colors. After a stormy start to the day, the sun had just broken through the clouds... a fine way to end the ceremony! For the next hour, all had their photo op needs satisfied, with no rope barriers holding us back from patting the new birds for good luck.

Wish you were there! Thanks for reading my novella....
 
Mike77
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 5:58 am

Thanks for sharing that! I envy you for getting to see all those cool planes. Do you know when the new UA 777 will be departing? I wouldn't mind driving up to SFO to see it leave. I have a buddy who works at SFO, but he hasn't even heard anything about the new livery, so he is not a good source for info. If anyone can help, I would appreciate it.


Michael
 
NWAFA
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 5:59 am

FlyUA

Thanks for the update! It was nice hearing your side of it. Can not wait to see more pics of it. The one that I saw I liked it!

Wish UA would put it on the webpage!
THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
 
GoAround
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:09 am

Very pleased to hear you had a good day  Smile Looking forward to seeing the pics!

Lovely to hear about a new injection of life at United. Very good news indeed.
GoAround
 
bongo
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:14 am

Hungry for the pics ..... Photographs: Hurry up to upload it !!!!!  Smile
MDE: First airport in the Americas visited by the A380!
 
flyua
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:23 am

Mike77: It's UA Flight 160 for tonight 2/18. Departs for ORD at 6 PM from Gate 84. (And it will be in LAX tomorrow PM). It will already be dark out, but get out there if you can! It will most likely be taking off from Rwys 1L or 1R, unless the weather turns nasty again. As for your United friend at SFO, shame on him for not being a geek and caring about paint jobs! Does he think he has a life outside of work?!

NWAFA: Check United's website tomorrow, perhaps. Also, try www.theunitedshop.com in the coming days for new-look United items. (And yes, much to my dismay, you're right: we ARE getting fresh flowers, linens, and hot towels back in int'l and domestic First! I just got word of this a few days ago. ...I never thought our frills would return -- especially while we're still under the "stewardship" of the judge!)

GoAround: Look for N775UA to show up at Heathrow soon! It will most certainly be making its appointed rounds across the pond. Cheers!
 
ordgru777
Posts: 13
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:25 am

Thanks for sharing that. As a fellow employee I'm always jealous that I'm in the wrong place at the wrong time. I was in SFO yesterday (for about a minute and a half) but had no idea. And I was way off on the dates! I thought they would announce on the 19th or 20th in Chicago. It sounded great though!
I also hope someone in the crowd was taking pictures for the rest of us to enjoy.
As for where this plane (N775UA) is going to be... I've got it up through the 25th so I'll write date, flight number, origin, destination... here we go!

18feb 160 SFO-ORD
19feb 109 ORD-LAX
19feb 118 LAX-ORD
19feb 938 ORD-LHR
20feb 905 LHR-JFK
20feb 956 JFK-LHR
21feb 929 LHR-ORD
21feb 943 ORD-DEN
22feb 902 DEN-IAD
22feb 914 IAD-CDG
23feb 915 CDG-IAD
23feb 946 IAD-AMS
24feb 947 AMS-LAX (we don't fly AMS-LAX and this plane couldn't do it anyway, so I'll let you figure out where the stop is. I'm guessing IAD)
25feb 108 LAX-ORD
25feb 125 ORD-LAX

That's all they've got so far. This is not one of the IGW 777's so you'll only see it in the US and Europe.

Good Luck!
M
 
Matt D
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:26 am

You went to this event and didn't have a camera?

Why couldn't you at least stop at 7-11 on the way and get a disposable so you could at least get SOMETHING?
 
flyua
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:34 am

Yes, Matt D, I was snapping away with my 1980s plastic Instamatic. There were plenty of media, United HQ P.R. reps (complete with some sort of satellite truck outside), and lots of UA mechanics with digital cameras. Photos will certainly appear soon!
 
mikephotos
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:38 am

24feb 947 AMS-LAX (we don't fly AMS-LAX and this plane couldn't do it anyway, so I'll let you figure out where the stop is. I'm guessing IAD)

IAD is correct.
V*UA947/24FEB«
24FEB DPTR ARVL MEALS EQP ELPD ACCUM MILES SM
AMS IAD 1230P 305P LS/LS/LS 777 8.35 8.35 3852 N
IAD LAX 605P 826P D /D /D 777 5.21 16.56 2294 N

Michael
 
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GreenArc
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:40 am

Eight of the VCV shots are up on the UA intranet (SkyNet). For those with access, they're worth a look. They've even provided high resolution links for desktop use.

GreenArc
 
flyua
Posts: 311
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:47 am

GreenArc, do you know if it's possible to download those photos onto airliners.net? Some of them are quite appealing... I wish I knew how to do that for our fellow readers.
 
Matt D
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 6:56 am

If you have access to the Intranet site where they are stored, copy them and e-mail them to me and I will post them on my own website and link them here.
 
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GreenArc
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:07 am

Flyua,

It's possible to download them, but I would be very careful about copying and/or reposting pictures from SkyNet. It is probably in breach of employee usage rules.

GreenArc
 
ualisthebst
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:09 am

I will be on UA938 tomorrow night, and will update everyone with what happens...can't imagine it will be much different than any other flight on a 777.
-Ualisthebst
 
twalives
Posts: 172
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:10 am

Ualisthebst - that is so cool...you'll have to take pics
 
roots
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:18 am

I just got back from my 1.5 hour lunch break  Smile and went out to SFO (fortunately my workplace is only 15 minutes south of SFO). I knew about the United ceremony today from this board and I knew that they'd have the 777 and United Express regional.

Guess what I saw when I got to the usual spotting location? N466AW, the United Express (Air Wisconsin) Bombardier jet in the new livery, was taxiing toward runway 1R for departure. I immediately pulled my camera out and fortunately was able to take some photos of it. I have uploaded one photo to my photo album:

http://www.pbase.com/image/26173181

Edit: I just submitted a large version to Airliners.net and emailed the screeners to give it a priority. Hopefully they'll accept it  Smile

[Edited 2004-02-18 23:42:42]
 
Matt D
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:24 am

here ya go Roots:

 
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Fly-K
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:28 am

The CRJ looks really nice. Int his low resolution, the blue stripes are blending into each other, maybe that's the effect they had in mind.
Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been...
 
AA787
Posts: 517
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 7:34 am

I kinda like it. It could use a little bit more colour but it is still quite professional looking though. Now we just need a 777 picture from SFO.

Anyone from SFO there?
AA787
ET In NYC
 
as739x
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:23 am

I just came back from Gate 84 and got a few so so picks. As the poster stated the paint job is much more alive. It looks really good. I will try and have the shot online tonight. I will watch it departure at 6p.
For the insider mumble while the VP soke, its ashame,but hope that spirt changes. Good luck United..
ASSFO
"Some pilots avoid storm cells and some play connect the dots!"
 
DIA
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:33 am

I love it. Very excited for United. Can't wait to see it in Denver. . .Feb. 21st eh?
Ding! You are now free to keep supporting Frontier.
 
HNLFlyBoy
Posts: 318
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:34 am

FlyUA, I am moved by your thread starter. I used to fly UA all the time, P2 for years and RCC member. Out of HNL there was little competition at the time. Your report makes me want to join the Friendly Skies again...especially to hear the return of Rhapsody in Blue. I just associate that tune with UA.

I will share this with you, it's my fondest memory of that song and its connection with UA. HNL-SFO, B742, morning departure, 3-class config (I was in F, this flight was the continuation of the SYD-HNL-SFO run). I remember the being in that big sleeper seat and looking out my window during pushback. The tow unhooked and I saw the driver come into view on the tarmac. I heard the engines start to go, and saw the ramp rat, put up his arms with the batons, wave us out and then salute the F/O. All I could hear was, "da da dum, da da da dum....dum" and we were under our own power and off. Proud to be United!

I look forward to my next trip in the Friendly Skies!
 
FoxBravo
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:44 am

Something about that CRJ photo looks fake. I don't mean to offend, it could just be the lighting, etc.--it was just the impression that struck me when I looked at it.

In any event, I like the new colors--big improvement.
Common sense is not so common. -Voltaire
 
roots
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:51 am

FoxBravo, there's nothing fake about the photo. Have you seen the 1200x800 version on my album? (URL in my post above). I know the quality is not that good... the background was blurry and lots of haziness (sp?) in the air. I just edited in Photoshop quickly so I could post it and here at work my monitor is pretty crappy. I took several shots and I'll work on them tonight at home.
 
as739x
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:51 am

Its just from the engine. Thats a real pic Fox. They were all her!
ASSFO
"Some pilots avoid storm cells and some play connect the dots!"
 
Dtw757
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:53 am

Something about that CRJ photo looks fake. I don't mean to offend, it could just be the lighting, etc.--it was just the impression that struck me when I looked at it.

I absolutely agree with this. For one thing the UA logos are in opposite directions. Is that normal?
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
airways6max
Posts: 474
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 8:58 am

United should have used red and orange pinstripes instead of shades of blue to separate the blue bottom of the fuselage from the white top. In addition, the tulip logo should be smaller--so that the entire logo fits on the tail and it should have remained blue and red. From what I've seen, United will REALLY not stand out from the herd.
 
flyua
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 9:01 am

Yes, FoxBravo and DTW757, that's the real thing! Unlike the old livery with the big red, orange, and blue stripes, the new livery's logos on the aircraft's righthand side will not match. On the right, the small tulip follows the same direction as the UNITED typeface, not that of tail's tulip.
 
Guest

RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 9:28 am

I found some from what appears to be the in-flight photo shoot of the B777 while looking at recently updated pbase photo albums:

http://www.pbase.com/turbinedux/aircraft&page=6
 
flyua
Posts: 311
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 9:43 am

Thank you, AAJAXFlyer! The last four photos on that link are indeed the in-flight photos that are now in our intranet service. Thank you for the heads up!
 
sdate747
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 9:47 am

I have to say, I am really excited for United. I have loved this airline for a long time and I hope the best for them with this new rebranding.
The CRJ looks better with this scheme than the 777 but, I hope, it grows on me. Not sure how this scheme will look on a 744 either.
 
N751PR
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 9:57 am

"Ladies and Gentlemen it's happy hour. You will get two approaches for the price of one."
 
thaigold
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 10:31 am

United said it won't take planes out of service to paint them but expects 72 planes to be painted with the new look by the end of 2004.

How long will it take before all planes are re-painted? When is the first 747 being painted - I like the new scheme and can't wait to see the 747 here in SYD....
Dunbar Rovers forever
 
united
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 10:49 am

The 747s will probably be beginnig to be painted in March and April, so just keep your fingers crossed, Thaigold!

Chris
The opinions expressed here are mine and not necessarily those of Delta Air Lines.
 
UA744Flagship
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 11:25 am

Frank ol' buddy!

Great to see you back here! Awesome that you got to be at the gala! I too am quite underwhelmed by the new tagline. We'll see how its executed though.

As for the scheme, I have NO complaints. Its perfect and will prove timeless!

Drop me a line... I lost your e-mail (have a new computer).

Hass
no wire hangers!
 
FoxBravo
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 11:39 am

Again, I'm not saying it IS fake, just that it LOOKS fake, for whatever reason. Actually, I think I've put my finger on it: the reason the pictures look fake is that you can see the "blurry air" from the engine exhaust behind the plane, yet the registration and flag--which are right behind the starboard engine--are crystal clear. Do CRJs taxi on only one engine? That would explain it.
Common sense is not so common. -Voltaire
 
aviasian
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 11:44 am

FlyUA : Many thanks for your report, the pride and sentiments have not been lost across the huge ocean between SFO and BKK.

I am certain that the new slogan "It's time to fly" (albeit read stiffly) and the new ads will re-vitalise UA.

I personally liked what I see and look forward to actually seeing the B744s and B777s here in Asia. Wishing you and all at UA friendlier skies ahead and successful emergence from Chapter 11 by mid-2004!

KC Sim
Bangkok
 
TonyBurr
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 11:49 am

Excellent report FLYUA, thanks! They have the pics of the 777, Regional, TED and Star Alliance on the 1K website.
 
flyua
Posts: 311
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 11:57 am

Dear Tony,

I'm glad to see you are still a 1K with us, after all our company's been going through. I hope you're being treated well! I always look for your name on my passenger manifests, and I look forward to finding it one day soon on the First Class list on our SFO-SYD run!

Best wishes, Frank.
 
united
Posts: 264
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 12:03 pm

Aviasain, thank you for the kind words about UA. we all hope they succeed!

Chris
The opinions expressed here are mine and not necessarily those of Delta Air Lines.
 
TonyBurr
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 12:07 pm

Hi Frank

The 1K card for 2004 arrived today! 800,000 miles + on UA. My next confrimed trip ( at this time) SFO-SYD is July 28th., seat 3 J. That is my favorite for departing SYD, GREAT view of the city, plus for carry on it is the first large overhead bin.

Would be great if u were on that flight. You know where I will be!

Cheers

Tony
 
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ramprat74
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 12:17 pm

How long will it take before all planes are re-painted?

It will probably take four to five years.
 
LImamura
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 12:38 pm

I cannot wait to see the new advertisement for UA.
I am so glad that UA finally got things together enough to realize that "Rhapsody in Blue" is essential to UA's image.
Now if they will just play it on the airplane while people is boarding and deplaning, that would be terrific. I know so many people who says that they feel good and realize that they are on UA just by hearing that song while on board.
If I knew that I would hear "Rhapsody In Blue" on every UA flight then it would definetely be something to look forward to.
 
JC5280
Posts: 523
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 2:10 pm

The repainting could take 7-8 years...not 4 or 5.


I posted the below in another topic but wanted to repeat it here....

United is back, and coming back stronger than ever. We have TED planes sitting in Frontier's backyard right now and we are going to win those people they have stolen from us back. To see all of the United tails on the A Concourse in Denver is inspiring. It reminds us that WE are Denver's hometown carrier and we can take better care of our passengers.

The new ad campaign coming out is good. Better than any stupid dolphin talking about going to Chicago. They are excellent, and they are done by some of the best names in the business. United is quality. A quality name brand that offers the most ammenities to the frequent and not-so-frequent traveller. The new colors are bold and professional. They make the statement that United is not the carrier it was a few years ago. Its back, and it will be an intregal part of your business travel or pleasure travel. Brand loyalty is important to UA customers, and they will like the new look. It was time for something new.

I have been flying United since I was 2 years old and now I work for the company. They were a part of my families vacation plans whenever we flew.
They helped my father do his business wherever in the world he needed to do it. We were a loyal family of customers and now I am able to work for
this company. You could say United, in some way or another, is in my blood.

Its time to fly....
 
Guest

RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 3:15 pm

You won't be back until the red stops bleeding through the white paint.

"Back?"

Not even close man.

Stealing pax? They weren't stolen, they just walked.

[Edited 2004-02-19 07:17:49]
 
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ERJ135
Posts: 670
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 3:36 pm

I think the new livery is quite innoffensive and will work well for the next 15-20 years. I would have liked to see the Express rebranded as "UNI" another part of united, to go with TED, part of united.
I remember when the DC-3 was new!
 
ordgru777
Posts: 13
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 5:48 pm

Just back from ORD to see the plane come in. A friend of mine was the purser. I thought it comical they had a mechanical and were delayed after this thing just got out of heavy maintenance!
I noticed one thing that you all may find a bit interesting. It turns out the Oscar Statuette is emblazoned in front of door 1 Left. As it turns out 2375 is carrying the Oscar statues to LAX tomorrow. Fun! And I'm sure United chose this plane for a reason! Can you say photo op?!
 
MxCtrlr
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 10:42 pm

Sorry, but I think its a bland, unimaginative livery, to go with all the other bland, unimaginative liveries out there today!

Jc5280,

We have TED planes sitting in Frontier's backyard right now and we are going to win those people they have stolen from us back.

Dude, lighten up on the company-line and smell the Skydrol! Frontier didn't "steal UA pax", UA DROVE them away with ridiculously high fares, rotten service and the Summer of Hell. Remember those little deals? Frontier is doing so well at DIA because UA thought (and maybe still does think) they were the only game in town and pax "would ALWAYS fly UA out of DEN". Guess what, the pax spoke and Ted is UA's hope that all is not lost. Guaranteed, if Frontier wasn't doing so well, Ted would not exist!

Welcome to the free market, where the passengers tell the market what it will bear, not the other way around. UA lost this lesson a long time ago!

United is quality. A quality name brand that offers the most amenities to the frequent and not-so-frequent traveller.

You really need to put that crack pipe down, dude - It's costing you valuable brain cells!

United (and they aren't alone on this score) hasn't been about "quality" in a very long time. Again, see above. Slick commercials and new paint schemes won't keep pax if the fares aren't competitive and UA's fares, along with that of most of the majors, aren't anywhere NEAR competitive!

MxCtrlr  Smile/happy/getting dizzy
Freight Dogs Anonymous - O.O.T.S.K.  Smokin cool
DAMN! This SUCKS! I just had to go to the next higher age bracket in my profile! :-(
 
leviticus
Posts: 1016
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RE: UA New Livery Ceremony: Comments

Thu Feb 19, 2004 10:52 pm

pic is in the database, not the 777 but the CRJ though...


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