Pe@rson
Topic Author
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What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 10:02 pm

If you had to create a name for a new airline which will concentrate on business passengers, what would it be? I like Corporate Elite.

What about a slogan? For me, it could be:

The professional's choice.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
Boeing Nut
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 10:28 pm

I like Executive Air myself.  Big thumbs up
I'm not a real aeronautical engineer, I just play one on Airliners.net.
 
Akumas
Posts: 424
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 10:35 pm

BizAir
Commuter Airways
BreifCase Airways (lol :P)
 
Matt D
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 10:49 pm

What Would You Call An Airline Targeting Biz Pax?

In these days, "short lived".
 
luv2fly
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 10:54 pm

Matt D

You beat me to it, I was going to say RISKY! I think if anything you will see more of what LH and PrivateAir are doing.
You can cut the irony with a knife
 
Pe@rson
Topic Author
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 11:10 pm

"In these days, "short lived".

Not necessarily. VLM, essentially based at LCY (actually offically from Belgium; its official name is "Vlaamse Luchttransportmaatschappij"), has existed since 1992, even though it targets business passengers. By the end of 2003, it revealed that its situation was very good indeed, evidenced by it withdrawing poorly performing and unprofitable routes (4 in total; Düsseldorf Mönchengladbach - London City; Rotterdam - Manchester; Antwerp - Manchester; and, operated by Azzurra Air, Rotterdam - Milan) in favour of concentrating on its profitable ones. In 2003, VLM:

1) expanded its LCY-MAN route from 5 to 9 weekday flights;
2) introduced a new four-times weekday LCY-LPL service;
3) operated between LCY and LUX in its own right (instead of its former partner Luxair);
4) noted that its LCY-BRU loads had grown by more than 3%; and
5) said that its total loads have exceeded its target by over 25,000.

Yes, its yields might have dropped slightly, but it still generally charges the highest fares between LCY and MAN (also pretty high fares between LCY and LPL and everywhere else), and is considering further expansion of this route (9 weekday flights to 12). I am arguing that although they have dropped slightly, VLM's yields are generally still high to very high, although it rightly decreases its fares for 'sub-optimally-timed' flights, like those at mid-day, to appeal to more flexible, discerning passengers. During peak times, i.e. those most preferred by the all-important business passengers, its fares can triple. Nice to see yield management fully at work. To illustrate yield management at work, consider these fares and times:

Leave LCY on Monday (23rd Feb.) at 0800, arriving into MAN at 0900.
Leave MAN (on 24th Feb.) at 1730, arriving into LCY at 1830.

Clearly, the above is on-peak and therefore optimally-timed, evidenced by it costing £253.10 including tax and charges (on VLM's website).

Leave LCY on Monday (23rd Feb.) at 1230, arriving into MAN at 1330.
Leave MAN (on the 24th Feb.) at 1230, arriving into LCY at 1330.

Clearly, the above is off-peak and thus sub-optimally-timed, evidenced by it costing £118.10 including tax and charges (on VLM's website).

Clearly, VLM has found its niche and is doing nicely. I foresee that this trend will continue. VLM is, in my opinion, here to stay.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
goingboeing
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 11:12 pm

There is one...it's called Southwest.
 
MD-90
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 11:33 pm

There is one...it's called Midwest Express.
 
canoecarrier
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RE: What Would You Call An Airline Targeting Biz Pax?

Fri Feb 20, 2004 11:35 pm

There was one here, called MGM Grand Air and it's not here anymore.

View Large View Medium
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Photo © Michael F. McLaughlin




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Photo © AirNikon



However, with the increased interest in partial ownership of business jets, this market may quickly shrink.
The beatings will continue until morale improves
 
Pe@rson
Topic Author
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 12:15 am

Sometimes I can't believe that so few people fail to read the question. I didn't ask whether any airlines primarily target business passengers, because arguably virtually very scheduled airline does. This is not in question. I asked if YOU had to name one what YOU WOULD CALL IT. Quite simple, really.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
JGPH1A
Posts: 15080
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 12:31 am

How about 'KMI-GB' (for "kiss my investment good-bye")
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
NWAFA
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 12:33 am

CONFUSED...for starters
THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
 
Pe@rson
Topic Author
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 12:36 am

OK, I will make it easier for you:

If you were to become the chief executive of a airline that was looking to target mainly business passengers, what would you call the airline?

It really isn't a confusing question, and economics don't need to come into it. You know - it's for fun, that three-letter word which isn't often applied around here.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
JGPH1A
Posts: 15080
Joined: Thu Aug 14, 2003 4:36 pm

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 12:42 am

If based out of LCY

Red Braces Airways

Air Charlie

BonusAir

Air Hellair (for the Hooray Henry crowd)


Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
BestWestern
Posts: 7079
Joined: Fri Sep 08, 2000 8:46 pm

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 12:45 am

Who cares what they are called... as long as the livery looks good, and fly 777-300LR's on domestic flights.

 Smile  Smile
You are 100 times more likely to catch a cold on a flight than an average person!
 
blackbird615
Posts: 42
Joined: Mon Dec 01, 2003 12:22 am

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 1:15 am

Consider Elite Air or Crown Air with matching call signs.
Never fly the "A" model of anything!
 
JGPH1A
Posts: 15080
Joined: Thu Aug 14, 2003 4:36 pm

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 1:29 am

How about City2City - code CT or C2 (you'd have to bribe Air Sofia or Air Luxor)

You could have Gerry Rafferty music as your theme tune (OK if you're under 30, don't worry, he's just an old guy with a beard).

Routes: LCY-ZRH,FRA,MAD,ORY,GVA,BRN,TXL,AMS,BRU,CPH,GLA,EDI,CWL,EXT
SXB
operated with Avro RJ's with 4-abreast leather seats.

minimum 4 daily round trips ZRH, FRA, ORY, AMS, GLA, EDI

Early morning and late evening out and backs for the other main business centres, midday out and backs for longer haul destinations eg MAD and bEurocrat destinations like BRU/SXB (they don't get out of bed before lunchtime anyway).

Have a gate-check luggage service for rollerbags and suit-carriers, pax hand them over when they board and get them back as they disembark.

Onboard just lite snacks, coffee tea and non-alcoholic drinks during the day, bar service and snacks on evening return legs.

Self-service and web-check-in a must
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
ANA
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 1:31 am

Erm

Million Air

Anders
 
DeltaGuy
Posts: 3965
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 2:21 am

LOL, Million Air is cute  Smile

I'd call it Office Space  Big thumbs up

Or just Delta Shuttle...

DeltaGuy
"The cockpit, what is it?" "It's the little room in the front of the plane where the pilot sits, but that's not importan
 
MCIB757
Posts: 276
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 2:26 am

MD-90, its just Midwest Airlines now, they dropped the "Express" so people don't think there just regional. But even Midwest has started there "Saver Service" for leisure travellers.

Sorry to go off topic

Tom
"God bless catastrophe..."
 
SpeedbirdHeavy
Posts: 414
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 3:29 am

What Would You Call An Airline Targeting Biz Pax?

Empty.
China Airlines...Come fry with us!
 
GoAround
Posts: 590
Joined: Thu Jul 17, 2003 8:59 pm

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 3:31 am

Something nice and catchy?

The Business

Slogan? it's The Business

:D
GoAround
 
sprxflySWA
Posts: 587
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 3:41 am


Million Air is a US based national FBO company.

How about "C Air" for C class.

or

SkyPlanes Executive Airlines. Kind of long, but seems to roll off OK.

or 'XecJet Airways.
 
NWAFA
Posts: 1843
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 3:49 am

Boss Air
Business Air
THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
 
JGPH1A
Posts: 15080
Joined: Thu Aug 14, 2003 4:36 pm

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 3:51 am

Million Air is also a small airline in South Africa, I think they run charters and wet-leases for other carriers.
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
ual747den
Posts: 1472
Joined: Sat Dec 27, 2003 1:29 pm

RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 6:55 am

Every airline targets business passengers. This biz pax are the ones that make the airlines the money.
/// UNITED AIRLINES
 
Pe@rson
Topic Author
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 7:10 am

"Every airline targets business passengers. This biz pax are the ones that make the airlines the money."

Not every airline does - charter airlines, i.e. those doing inclusive tour charters, don't (European thing), but scheduled airlines do.

Yeah, business passengers obviously tend to travel during the earlier morning and late afternoon or early evening, which are classed as peak, optimal times. It is during these periods when airlines generally charge higher (sometimes much higher) fares. In contrast, off-peak, sub-optimally-timed flights, like those in the very early morning, mid-day and very late at night, are normally harder to fill, so see the lower fares to encourage flexible and discerning passengers (read: those travelling for purely leisure reasons or those visting friends and relations) onboard. So yes, business passengers are very important to scheduled airlines, and so are leisure and VFR passengers, but arguably to a lesser extent.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
amirs
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RE: What Would You Call An Airline Targeting Biz Pax?

Sat Feb 21, 2004 7:13 am

PRESTIGEAIR - "Not just for the prestigous"
the PREMIER/jet - "For those who like to be number one"
PINNACLE OR the APEX/jet - "for those who enjoy being on top"


AQUA - "best place to rest"