Maersk Air is a Danish airline operating a load of 737s (mostly -700s) from two Danish airports to 28 European destinations.
Beginning with the summer 2004 schedule they change to one class only. But then you buy additional leg room at a decent price.
With standard price you get 29" pitch. For $33 extra you get 33", and $66 extra gives you 37".
$233 extra will give you wide seats - four abreast - and 37 inches.
I think it's a great idea.
Just because we happen to have long legs doesn't automatically mean that we are in the mood to pay $600 for free champagne. And still the midgets don't have to pay for more than what they need.
The various seat categories are simply called S, M, L and XL, something everybody understands right away.
Does anybody know if other airlines have similar pricing schemes?
Maersk Air is one of the smallest subsidiaries of the Danish Maersk Group which is by far the largest company in the country and controlled by Mr. Maersk McKiney Moeller.
Maersk Air had a very disappointing 2003 result, and Mr. Moeller is normally considered a very impatient man (even if he lately turned 90 years of age) when it comes to low performing subsidiaries.
Anyway he lately ingested quite some money, a new CEO Mr. Finn Oelund (former Air Greenland CEO) and a new sales manager Mrs. Anne von Glasow (former KLM).
I think that after this change Maersk Air will become my first choice when they are an option to me. My company will gladly pay $33 or $66 for saving my knees and make it possible to me to do some job on my laptop.
But they won't pay $600 for that free champagne. In fact they have forbidden me drinking even the slightest drop of alcohol when on a business trip.
Maersk Air normally has rather good prices even if they are not considered an LCC. For instance all tickets are one way tickets and fully flexible - can be changed up to three hours prior to departure. And when it comes to punctuality, then they have repeatedly been honored as the most punctual airline company at for instance AMS.
What do you think? Is Maersk Air pioneering the future way of air travel? One class, pay for your service, pay for your legroom, everything at fair and understandable prices.
Happy landing, Preben Norholm